Stefan Sigmund, 29, from the Transylvanian city of Cluj, attempt to smoke 800 cigarettes through a self designed device in less than five minutes, in central Bucharest Tuesday, January 30, 1996, trying to enter the Guinness Book of Records. It is the last of his several attempts entering the record book which included eating 29 hard boiled eggs in four minutes and leaping into a lake from a height of 41 meters (135 feet) even if the Guinness Book of Records no longer rewards self damaging attempts. (Photo by AP Photo/Stringer)

Four hundred buyers from around the world join 260 diamond manufacturing and trading firms on International Diamond Week as some 1,500 people are expected to trade more than billion of polished diamonds this week in Ramat Gan, Israel on February 16, 2016. The Israel Diamond Exchange is considered the most secure in the world, covering an area of 100,000 square meters with 3,500 bourse members. (Photo by Nir Alon via ZUMA Wire)

Nepali members of the LGBT community take part in a Gay Pride parade in Kathmandu on August 8, 2017. Scores of gays, lesbians, transvestites and transsexuals from across the country took part in the rally to spread their campaign for sexual rights in the country. In 2013 Nepal introduced citizenships with a third gender option and began issuing passports reflecting the same in 2015. (Photo by Prakash Mathema/AFP Photo)

A man takes care of the cats at the Arnamir cat hotel in Jakarta, Indonesia on April 14, 2023. Animal care services can be an option during the holidays when pets are left behind, so that pets are not neglected while their owners are away. The hotel implements free-to-play concept, so that the cats are entrusted and has a comfortable room to stay. The rooms are monitored by a 24-hour surveillance camera. (Photo by Dasril Roszandi/Anadolu Agency via Getty Images)

In the past people used to bury their loved ones or turn them into ashes. However, now there is a completely new possibility. Since having an urn with ashes in your house may be a bit weird, you may want to choose the option of turning your deceased relative into a diamond. Yes, diamond! You’ve heard us correctly. By using immense heat and pressure, the ashes you get after cremating a person can be turned into a real diamond. After this, the diamond can be left as it is, and stored in a jewelry box, or it can be used as a piece of jewelry, such as a ring or a pendant, allowing you to always keep your loved one close to your heart. (Photo by djd/Algordanza memorial diamonds)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Traders try to control a camel at Pushkar Fair where animals, mainly camels, are brought to be sold and traded in the desert Indian state of Rajasthan November 6, 2016. (Photo by Himanshu Sharma/Reuters)

A model presents a creation at the Lingerie Show-Forum 2016 international lingerie, swimwear, homewear and hosiery trade show in Moscow, Russia, February 24, 2016. (Photo by Sergei Karpukhin/Reuters)