A French soldier stands near a military combat command vehicle on display at The Defence and Security Exhibition on September 13, 2011 in London, England. ExCeL London is hosting the exhibition with hundreds of manufacturers from all over the world displaying their hardware. (Photo by Peter Macdiarmid/Getty Images)

On the western side of Mount Hood lies the longest glacier cave system in the contiguous United States. In 2012, these caves were mapped to a combined length of 7,166.8 feet by cave explorers Brent McGregor and Eddy Cartaya. Currently, the total passage length is hundreds of feet less. Glaciers are frozen rivers; they are always moving and changing... (Photo and caption by Josh Hydeman)

This November 8, 2019, photo provided by John Guillote shows a view from the main lab of the Sikuliaq in the Chukchi Sea. University of Washington scientists onboard the research vessel are studying the changes and how less sea ice will affect coastlines, which already are vulnerable to erosion because increased waves delivered by storms. More erosion would increase the chance of winter flooding in villages and danger to hunters in small boats. (Photo by John Guillote via AP Photo)

People of the LGBTQI community pose for a photo on a large rainbow colored flag as they take part in the parade to mark Thailand Pride Festival 2022 in Bangkok, Thailand, 27 November 2022. Thailand's LGBTQI groups and foreigners attended the Pride festival to raise awareness and promote sexual diversity and equal rights for the Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) community. The festival also aims to promote tourism in Thailand as Covid-19 restrictions are being lifted, with hopes to becomes an annual and sustainable event in November. (Photo by Narong Sangnak/EPA/EFE/Rex Features/Shutterstock)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A mushroom cloud dwarfs a row of skyscrapers in what looks like a devastating nuclear bomb detonation. But thankfully this is just a spectacular weather-front blasting in from the tempestuous Rocky Mountains near Denver, Colorado, USA. The unbelievable shot is just one of many of the city's skyline taken by photographer Greg Thow. The 49-year-old has also captured equally stunning shots of lightning blasts and arching rainbows – all from the comfort of his balcony. (Photo by Greg Thow/Barcroft Media)

A concept illustration of the world's first forest in the sky, the Bosco Verticale green twin towers currently under construction in Milan, Italy. Towering over the city skyline the world's first forest in the sky will be a sight to behold. With tree equal to one hectare of forest spanning 27 floors these 365 and 260 foot emerald twin towers will be home to an astonishing 730 trees, 5,000 shrubs and 11,000 ground cover plants. (Photo by Boeri Studio)

Animal rights activists from the group “Animal Equality” are covered with plastic sheets to represent meat packaging as they stage a protest during “Day Without Meat” event in Barcelona, Spain, on March 20, 2013. (Photo by Lluis Gene/AFP Photo)