Noriaki Iwashima gestures as he lies in a coffin to try it out during an end-of-life seminar held by Japan's largest retailer Aeon Co in Tokyo October 24, 2014. Funeral arrangements are normally left to those who have been left behind but the latest trend in Japan, which literally translates to “End of life” preparations, is for the ageing to prepare their own funerals and graves before they set off on their journey to the great beyond. With a population that is expected to shrink by nearly 30 million people over the next 50 years, the market for funerals, graves and anything related to the afterlife is still very much alive. (Photo by Toru Hanai/Reuters)

A model showcases designs on the catwalk during Eternal Color Xie Ping Collection A/W 2012-2013 of China Fashion Week at Beijing Hotel on March 27, 2012 in Beijing, China. (Photo by Feng Li/Getty Images)

A Chinese couple take pictures in an interactive installation art work named “You and Me” on Valentine's Day at 798 Art Zone on February 14, 2012 in Beijing, China. (Photo by Feng Li/Getty Images)

A model showcases designs on the catwalk during Beijing Institute of Fashion Technology and Taiwan Shin Chien University Graduates Collection show of China Fashion Week A/W 2011 on March 25, 2011 in Beijing, China. (Photo by Feng Li/Getty Images)

People visit Chinese artist Huang Yongping's installation art work named “Leviathanation” at Tang Contemporary Art of 798 Art District on March 29, 2011 in Beijing, China. The exhibition named “Tracing The Milky Way” will be last until May 14. (Photo by Feng Li/Getty Images)

Captain George Ash lies on his back as he prepares to shoot the bowl from the clay pipe held between a blindfolded corporal's teeth. (Photo by Fox Photos/Getty Images). 18th April 1932

Athletes of single bamboo drifting perform during the 9th National Traditional Games of Ethnic Minorities of the People's Republic of China on September 11, 2011 in Guiyang, China. (Photo by Feng Li/Getty Images)