Tyson the Bulldog sits with reindeer antlers on Christmas Day at Central Park in Manhattan, New York City, U.S., December 25, 2016. (Photo by Andrew Kelly/Reuters)

Lindsay Heimbach goes airborne while sledding down a hill on Mt. Lemmon December 27, 2008. (Photo by James Gregg/Arizona Daily Star)

19 individually themed and hand crafted art suites have been newly designed by creatives from across the world – from a swedish artist who made a giant snow elephant in the room, to a french team who fused snow, ice and disco into a groovy sleeping experience. Each year, the hotel creates a new series of artist-designed accommodation spaces that add to the existing landscape of private rooms. (Photo by Icehotel.com/Exclusivepix Media)

Andrew Hepher, Vice President of Lubricants Technology, Shell unveils the Shell Concept Car in Beijing, China, Friday, April 22, 2016. Built as proof of energy efficiency that can be achieved with the latest technologies, Shell unveiled the concept car ahead of the bi-annual Beijing Auto Show where the world's top car manufacturers will showcase their own upcoming products. (Photo by Ng Han Guan/AP Photo)

Talk-show host Oprah Winfrey interviewing cyclist Lance Armstrong during taping for the show "Oprah and Lance Armstrong: The Worldwide Exclusive" in Austin, Texas. The two-part episode of "Oprah's Next Chapter" will air nationally Thursday and Friday, Jan. 17-18, 2013. (AP Photo/Courtesy of Harpo Studios, Inc., George Burns)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

People of the LGBTQI community pose for a photo on a large rainbow colored flag as they take part in the parade to mark Thailand Pride Festival 2022 in Bangkok, Thailand, 27 November 2022. Thailand's LGBTQI groups and foreigners attended the Pride festival to raise awareness and promote sexual diversity and equal rights for the Lesbian, Gay, Bisexual, Transgender and Queer (LGBTQ) community. The festival also aims to promote tourism in Thailand as Covid-19 restrictions are being lifted, with hopes to becomes an annual and sustainable event in November. (Photo by Narong Sangnak/EPA/EFE/Rex Features/Shutterstock)