A man dressed as “El Chapulin Colorado”, a character by screenwriter Roberto Gomez Bolanos, performs for fans and media as they wait for the arrival of the funeral van carrying the body of Bolanos, at Mexican media company Televisa in Mexico City November 29, 2014. Mexican actor and screenwriter Roberto Gomez Bolanos, one of Latin America's most beloved comedians, whose slapstick acts charmed fans from Spain to Argentina for over four decades, died on Friday at the age 85. Known as “Chespirito”, a word play on “Little Shakespeare” for his diminutive stature and his prolific scripts, Gomez Bolanos created some of the region's most enduring comic characters. (Photo by Carlos Jasso/Reuters)

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A vintage military aircraft is seen parked ahead of the International Air and Space Fair (FIDAE) at the Arturo Merino Benitez international airport in Santiago, Chile March 29, 2016. (Photo by Rodrigo Garrido/Reuters)

Sculptor Jiri Genzer of the Czech Republic carves an ice sculpture at the Disney Dreams Ice Festival in Antwerp November 27, 2014. Some 60 artists from all over the world participated in the festival, making sculptures out of around 500 tonnes of ice. The festival will open on November 29 until January 11, 2015. (Photo by Yves Herman/Reuters)

A farmer sleeps near cows at the International Agricultural Show in Paris, France, February 29, 2016. The Paris Farm Show runs from February 27 to March 6, 2016. (Photo by Benoit Tessier/Reuters)

“Amy Jade Winehouse (14 September 1983 – 23 July 2011) was a British singer-songwriter known for her powerful contralto vocals and her eclectic mix of musical genres including R&B, soul and jazz. ... Winehouse died at the age of 27 on 23 July 2011 at her home in London; police have said that the cause of her death was «as yet unexplained»”. – Wikipedia

Photo: Amy Winehouse vigil outside Amy Winehouse's North London home on July 23, 2011 in London, England. Singer Winehouse, 27, was found dead today. (Photo by Sylvia Linares/Getty Images)

“The 27 Club, also occasionally known as the Forever 27 Club or Club 27, is a name for a group of influential rock and blues musicians who all died at the age of 27. The 27 Club consists of two related phenomena, both in the realm of popular culture. The first is a list of five famous rock musicians who died at age 27: Brian Jones, Jimi Hendrix, Janis Joplin, Jim Morrison, and Kurt Cobain. The second is the idea that many other notable musicians have also died at the age of 27”. – Wikipedia

Photo: Singer Amy Winehouse arrives at Snaresbrook Crown Court to see husband Blake Fielder-Civil on June 2, 2008 in London, England. (Photo by Dan Kitwood/Getty Images). Amy Winehouse dies at 27...