Flames from a burning barricade lit by pro-democracy protesters is reflected in the windows of a passing bus as passengers watch on during a protest gathering in front of Mong Kok police station on September 22, 2019 in Hong Kong, China. Pro-democracy protesters have continued demonstrations across Hong Kong, calling for the city's Chief Executive Carrie Lam to immediately meet the rest of their demands, including an independent inquiry into police brutality, the retraction of the word “riot” to describe the rallies, and genuine universal suffrage, as the territory faces a leadership crisis. (Photo by Chris McGrath/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Sky burial or ritual dissection was once a common funerary practice in Tibet wherein a human corpse is cut in specific locations and placed on a mountaintop, exposing it to the elements or the mahabhuta and animals – especially to birds of prey. The location of the sky burial preparation and place of execution are understood in the Vajrayana traditions as charnel grounds. In Tibet the practice is known as jhator, which literally means, «giving alms to the birds»”. – Wikipedia

Photo: A burial master chops bones of a body to feed vultures during a celestial burial ceremony on April 19, 2006 in Dari County of Guoluo Prefecture, Qinghai Province, northwest China. Celestial burial is a traditional funeral of Tibetan people, which began in the 7th century. (Photo by China Photos/Getty Images)

A pro-government supporter scuffles with an anti-extradition supporter outside the office of pro-China lawmaker Junius Ho in Tsuen Wan in Hong Kong, China on July 22, 2019. Hong Kong demonstrators gathered for another weekend of protests against the controversial extradition bill and with a growing list of grievances, maintaining pressure on Chief Executive Carrie Lam. (Photo by Edgar Su/Reuters)

The Dynasphere, an electrically-driven wheel, invented by Mr. J. A. Purves of Taunton and his son. It had 2.5 horse power and once attained a speed of 25 mph. (Photo by Fox Photos/Getty Images). 1932

Former Soviet President Mikhail Gorbachev as he bids the last farewell to his wife Raisa Gorbacheva during the funeral ceremony in Moscow, Russia, 23 September 1999 (reissued 30 August 2022). According to a Moscow Central Clinical Hospital statement, former Soviet president Mikhail Gorbachev has died at the age of 91. As a supporter of the de-Stalinization programs of his predecessor Nikita Khrushchev, Gorbachev initiated numerous reforms during his tenure. He signed a nuclear arms treaty with the United States and withdrew the Soviet Union from the Soviet-Afghan war. His policies created freedom of speech and press, and decentralized fiscal policy planning and execution to increase efficiency. Gorbachev was the last leader of the Soviet Union, overseeing Russia’s transition from one party rule to fragile democracy. (Photo by Sergey Chirikov/EPA/EFE)

Ana Paula Santos sunbathes in a bikini top fashioned from electrical tape at the Sabrina Bronze rooftop salon which offers crisp tan lines in the Turano favela of Rio de Janeiro, Brazil, Thursday, January 27, 2022. Santos said she uses the rooftop partially because she prefers its privacy compared to the public beach. (Photo by Silvia Izquierdo/AP Photo)

A woman rides an electric bicycle on her way as she wears a sunscreen mask towards off strong ultraviolet rays in Fuyang, China on August 14, 2022. The Central Meteorological Observatory of China issued a high-temperature red warning. It is expected that the maximum temperature in some parts of China will reach above 40°C on August 14. (Photo by Sheldon Cooper/SOPA Images/Rex Features/Shutterstock)