Sun Rongchun, 57, exercises with an improvised cervical traction device attached to a high bar at a sports complex in Shenyang, Liaoning province, China on April 9, 2019. (Photo by Sheng Li/Reuters)

Soldiers on exercise in Kenya. The image, by Sergeant Dek Traylor, is among the section winners in the UK Army Photographic Competition 2018. (Photo by Sergeant Dek Traylor/PA Wire Press Association)

Ukrainian emergency workers spray a plane with water hoses as part of a rescue training exercise at Boryspil International Airport outside Kiev, Ukraine, September 27, 2016. (Photo by Valentyn Ogirenko/Reuters)

A Ukrainian serviceman fires a 2S7 Pion self-propelled gun during military exercises near the village of Divychky in Kiev region, Ukraine, October 21, 2016. (Photo by Valentyn Ogirenko/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

In the past people used to bury their loved ones or turn them into ashes. However, now there is a completely new possibility. Since having an urn with ashes in your house may be a bit weird, you may want to choose the option of turning your deceased relative into a diamond. Yes, diamond! You’ve heard us correctly. By using immense heat and pressure, the ashes you get after cremating a person can be turned into a real diamond. After this, the diamond can be left as it is, and stored in a jewelry box, or it can be used as a piece of jewelry, such as a ring or a pendant, allowing you to always keep your loved one close to your heart. (Photo by djd/Algordanza memorial diamonds)

A weapon is being destroyed during an exercise to disable seized weapons in Caracas, Venezuela August 17, 2016. (Photo by Marco Bello/Reuters)

Romanian soldiers take part in a joint military exercise with NATO members, called “Agile Spirit 2015” at the Vaziani military base outside Tbilisi, Georgia, July 21, 2015. Georgian soldiers along with U.S. marines and platoon-size units from Bulgaria, Latvia, Lithuania and Romania are taking part in the exercises at the Vaziani military base outside Tbilisi. (Photo by David Mdzinarishvili/Reuters)