Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

This is the moment a diver appears to shake hands with a giant 52ft whale. The divers were just metres away when one humpback whale – which weighs 36,000kg – extends its giant flipper in a peaceful manner. (Photo by Masa Ushioda/SeaPics/Solent News & Photo Agency)

Willy Adames #2 and Mike Yastrzemski #5 of the San Francisco Giants high five after the game against the San Diego Padres at Oracle Park on June 5, 2025 in San Francisco, California. (Photo by Suzanna Mitchell/San Francisco Giants/Getty Images)

In this Sunday June 13, 1988 file photo West German police officers arrest an English soccer hooligan who sticks out his tongue. Rioting broke out between some 100 hooligans and the police in downtown Stuttgart, West Germany following the European Soccer Championships match between England and Ireland. England was defeated by Ireland 0-1. (Photo by Kraufmann/AP Photo/File)

A dog plays with a giant soap bubble in downtown Kiev, Ukraine, 06 March 2020. (Photo by Sergey Dolzhenko/EPA/EFE)

A ballet dancer poses in a giant plastic bubble as she entertains Christmas shoppers in Melbourne on December 13, 2020. (Photo by William West/AFP Photo)