While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Gold bars from the vault of a bank and Swiss one franc coins are seen in this illustration picture taken in Zurich November 20, 2014. The “Save our Swiss gold” proposal, spearheaded by the right-wing Swiss People's Party (SVP), aims to ban the central bank from offloading its reserves and oblige it to hold at least 20 percent of its assets in gold. The referendum is scheduled for November 30. The SVP argues it would secure a stable Swiss franc. (Photo by Arnd Wiegmann/Reuters)

A Dutch Military Policeman, left inside, guards part of the reconstructed cockpit, right, and forward section of the fuselage after the Dutch Safety Board presented it's final report into what caused Malaysia Airlines Flight 17 to break up high over Eastern Ukraine last year, killing all 298 people on board, during a press conference in Gilze-Rijen, central Netherlands, Tuesday, October 13, 2015. (Photo by Peter Dejong/AP Photo)

A runner dressed as Spiderman poses before the annual “Sao Silvestre Run”, an international race through the streets of Sao Paulo, Brazil on December 31, 2021. (Photo by Carla Carniel/Reuters)

The Aurora Borealis (Northern Lights) is seen in the sky in Ivalo of Lapland, Finland on September 27, 2019. (Photo by Alexander Kuznetsov/Reuters)

The Forth Bridge is engulfed by mist on one of the coldest days of the year, on December 12, 2022, in Edinburgh, Scotland. (Photo by Ken Jack/Getty Images)

A double rainbow is seen above a woman holding an umbrella and selling snacks along the road in Siaya county, Kenya on May 3, 2020. (Photo by Thomas Mukoya/Reuters)

American singer-songwriter and actress Olivia Isabel Rodrigo poses outside of Amoeba music in Los Angeles, California at the end of August 2021, as her debut album, “Sour”, gets released on vinyl. (Photo by Instagram)