A tiger is painted on the backs of three models at the Three Lanes and Seven Alleys on January 3, 2012 in Fuzhou, China. (Photo by ChinaFotoPress/ChinaFotoPress)

In this February 14, 2019 photo, a newlywed couple kisses while posing for photos at one of several free sets placed for newlyweds to take cell phone photos of themselves following a mass wedding ceremony on Valentine's Day in Mexico City. Hundreds of couples of all ages, many with their children, gathered to legally tie the knot in a mass ceremony in the capital's Venustiano Carranza neighborhood. (Photo by Rebecca Blackwell/AP Photo)

People pause at a memorial set up for victims of a mass shooting in Las Vegas, Nev., on Tuesday, October 3, 2017. A gunman opened fire on an outdoor music concert on Sunday. It was the deadliest mass shooting in modern U.S. history, with dozens of people killed and hundreds injured, some by gunfire, some during the chaotic escape. (Photo by John Locher/AP Photo)

Kashmiri Muslim brides sit during a mass marriage of 30 couples in Srinagar, Indian controlled Kashmir, Wednesday, February 21, 2024. Mass weddings in India are organized by social organizations primarily to help economically weaker families who cannot afford the high ceremony costs as well as the customary dowry and expensive gifts that are still prevalent in many communities. (Photo by Mukhtar Khan/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A mushroom cloud dwarfs a row of skyscrapers in what looks like a devastating nuclear bomb detonation. But thankfully this is just a spectacular weather-front blasting in from the tempestuous Rocky Mountains near Denver, Colorado, USA. The unbelievable shot is just one of many of the city's skyline taken by photographer Greg Thow. The 49-year-old has also captured equally stunning shots of lightning blasts and arching rainbows – all from the comfort of his balcony. (Photo by Greg Thow/Barcroft Media)

A concept illustration of the world's first forest in the sky, the Bosco Verticale green twin towers currently under construction in Milan, Italy. Towering over the city skyline the world's first forest in the sky will be a sight to behold. With tree equal to one hectare of forest spanning 27 floors these 365 and 260 foot emerald twin towers will be home to an astonishing 730 trees, 5,000 shrubs and 11,000 ground cover plants. (Photo by Boeri Studio)

A girl takes a nap during a Christmas eve mass at a Catholic church on the outskirts of Taiyuan, North China's Shanxi province, December 24, 2016. (Photo by Jason Lee/Reuters)