Mexico City resident Romina Montoya takes a playful selfie wearing a protective face mask over her eyes and nose, in Playa del Carmen, Quintana Roo state, Mexico, Wednesday, January 6, 2021. Concern is spreading that the critical winter holiday tourism success could be fleeting because it came as COVID-19 infections in both Mexico and the United States were reaching new heights. (Photo by Emilio Espejel/AP Photo)

A nurse shows a syringe with a dose of the COVID-19 vaccine to a citizen who is about to receive it during a vaccination day as part of the campaign in Mexico City at Pepsi Center WTC on May 25, 2021 in Mexico City, Mexico. According to the head of Govermnment, Claudia Sheinbaum, seven municipalities will start their campaign today which plans to apply the first dose to over 500,000 citizens between 50 and 59 years old. (Photo by Hector Vivas/Getty Images)

A person dressed up as Spider-Man sits next to the cabs as taxi drivers hold a protest against taxi-hailing apps such as Uber, Cabify and Didi at Angel de la Independencia monument, in Mexico City, Mexico, October 12, 2020. (Photo by Edgard Garrido/Reuters)

Local residents receive food from federal authorities in Xalacahuantla, Mexico, on Thursday, October 16, 2025. Hundreds of communities in central and eastern Mexico were cut off by deadly landslides and flooding caused by torrential rains. (Photo by Alfredo Estrella/AFP Photo)

To mark World Water Day, on March 22nd Solidarités International and its agency BDDP Unlimited will roll out a campaign to build awareness of the scourge of undrinkable water.