Giraffes cross under the bridge of the Standard Gauge Railway (SGR) line inside the Nairobi National Park in Nairobi, Kenya, May 25, 2020. (Photo by Baz Ratner/Reuters)

A woman reacts as she receives the AstraZeneca/Oxford vaccine under the COVAX scheme against coronavirus disease (COVID-19) at the Kenyatta National Hospital in Nairobi, Kenya on March 5, 2021. (Photo by Monicah Mwangi/Reuters)

Cropped shot of a woman flirtatiously touching leg of man in a suit with her foot under the table. (Photo by LightField Studios/Skyfish Digital Media/Getty Images)

Full-length portrait of happy girls wears high heel shoes dancing at party under confetti. Indoor photo of funny ladies chilling at home during christmas celebration and drinking champagne. (Photo by Look Studio/Shutterstock)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

With six-inch fangs and weighing in at 600lb, Saber and Janda are no ­ordinary house cats. Yet these huge Bengal tigers live in Janice Haley’s suburban garden and are treated like ordinary pets. They are fed by hand, get strokes and cuddles, and white male Saber goes to sleep sucking on her finger. Janice’s life changed 20 years ago when she spotted an advert for a tiger training course in her local paper – and two years later arrived home with her first cub. Then in 2002 she bought Janda, who is now 12. Photo: The pair are best of friends. (Photo by Ruaridh Connellan/Barcroft Media)

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

Director Taro Kambe directs as he watches acting with VR headset during a rehearsal for ROCKET's 3D virtual reality adult film at the company's studio in Tokyo, Japan, July 31, 2017. Japan is the world's second biggest virtual reality market after the United States and the adult entertainment industry and gaming sector are turning to VR as a new way to distribute content. (Photo by Kim Kyung-Hoon/Reuters)