General view at the Red Bull Music Academy x Mangrove float at Notting Hill Carnival on August 28, 2017 in London, England. The Notting Hill Carnival has taken place since 1966 and now has an attendance of over two million people. (Photo by Tristan Fewings/Getty Images for RedBull)

American media personality Paris Hilton (L) and American rapper Megan Thee Stallion are seen onstage during NYLON Nights: NYFW x Paris Hilton Infinite Icon Album Release Party presented by Hey Dude at Hall Des Lumieres on September 05, 2024 in New York City. (Photo by Roy Rochlin/Getty Images for NYLON)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Sky burial or ritual dissection was once a common funerary practice in Tibet wherein a human corpse is cut in specific locations and placed on a mountaintop, exposing it to the elements or the mahabhuta and animals – especially to birds of prey. The location of the sky burial preparation and place of execution are understood in the Vajrayana traditions as charnel grounds. In Tibet the practice is known as jhator, which literally means, «giving alms to the birds»”. – Wikipedia

Photo: A burial master chops bones of a body to feed vultures during a celestial burial ceremony on April 19, 2006 in Dari County of Guoluo Prefecture, Qinghai Province, northwest China. Celestial burial is a traditional funeral of Tibetan people, which began in the 7th century. (Photo by China Photos/Getty Images)

A pro-government supporter scuffles with an anti-extradition supporter outside the office of pro-China lawmaker Junius Ho in Tsuen Wan in Hong Kong, China on July 22, 2019. Hong Kong demonstrators gathered for another weekend of protests against the controversial extradition bill and with a growing list of grievances, maintaining pressure on Chief Executive Carrie Lam. (Photo by Edgar Su/Reuters)

Jun Sato (2nd L), founder of Japan's first parkour educational institute SENDAI X-TRAIN, demonstrates his parkour skill with other practitionners at a park in Tokyo, Japan November 2, 2016. (Photo by Kim Kyung-Hoon/Reuters)

A s*x worker (C) stages a performance to denounce what they say is abuse and social stigma against them in Madrid, Spain, October 14, 2015. Placard reads "Prostitutes are the ones that make the streets dirty". (Photo by Andrea Comas/Reuters)

Photographer Jamie McCarthy and Lori Levine attend Moto X presents Heidi Klum's 15th Annual Halloween Party sponsored by SVEDKA Vodka at TAO Downtown on October 31, 2014 in New York City. (Photo by Mike Coppola/Getty Images for Heidi Klum)