An official (R) measures the size of a whale shark (Rhincodon typus) carcass on the shore of Teluk Betung beach in West Sumatra, Indonesia, 08 October 2019. The dead whale shark washed ashore at Teluk Betung beach on 07 October 2019. (Photo by Rajo Batuah/EPA/EFE)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Tommy Lindsey holds an enormous maple leaf that he found in Mount Vernon, Wash., October 28, 2013. Lindsey was walking with his family when he picked up the leaf that is more than two feet from stem to tip and more than 21 inches wide. (Photo by Frank Varga/The Skagit Valley Herald)

“The RSPB’s Snettisham Nature Reserve lies on the edge of The Wash, one of the most important bird estuaries in the United Kingdom. The Wash, on England’s east coast, supports over 300,000 birds, and Snettisham sometimes holds more than a third of them”. – The Palm Beach Post. Photo: Waders flock together seeking new feeding grounds during the incoming tide. (Photo by Dan Kitwood/Getty Images via The Palm Beach Post)

A bolt of lighting strikes over Lewiston, Idaho, behind the Interstate Bridge that spans the Snake River into Clarkston, Wash., on the morning of Thursday, July 1, 2021. Multiple thunderstorms moved through the area on Wednesday evening into Thursday morning. (Photo by Pete Caster/Lewiston Tribune via AP Photo)

A woman whose family members are trapped under rubble wails after a landslide washed away houses in Raigad district, western Maharashtra state, India, Thursday, July 20, 2023. While some people are reported dead many others feared trapped under piles of debris. (Photo by Rafiq Maqbool/AP Photo)

Dionte Gilbert (84) leaps across the finish line against Seth Hirschi, back, during the “T-Rex World Championship Races” at Emerald Downs, Sunday, August 20, 2023, in Auburn, Wash. (Photo by Lindsey Wasson/AP Photo)

“Australian Aborigines are those people regarded as indigenous to the Australian continent. In the High Court of Australia, Australian Aborigines have been specifically identified as a group of people who share, in common, biological ancestry back to the original occupants of the continent”. – Wikipedia

Photo: Aboriginal women washing their hair with sand at Arnhem land in the Northern Territory of Australia. 1st January 1950. (Photo by Three Lions)