A signing session during the International tattoo convention at Tobacco Dock in east London, England on September 27, 2019. (Photo by Steve Parkins/Rex Features/Shutterstock)

Musician St Vincent attends the 90th Annual Academy Awards at Hollywood & Highland Center on March 4, 2018 in Hollywood, California. (Photo by Carlo Allegri/Reuters)

US actress Zendaya arrives for the 45th annual E! People's Choice Awards at Barker Hangar in Santa Monica, California, on November 10, 2019. (Photo by Jean-Baptiste Lacroix/AFP Photo)

Men selling sheep wait for customers at a local livestock market, ahead of the Eid al-Adha festival, in Lagos, Nigeria September 11, 2016. (Photo by Akintunde Akinleye/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Life-size humanoid robot BERTI (Bristol EluMotion Robotic Torso number 1 or RT-1) is a self contained, fully automated Robotic Torso, designed and built by Elumotion to provide a robotic platform based on human anatomy. RT-1 is a highly articulated manipulating platform and includes novel dexterous hands that allow emulation of human gesturing”. – Elumotion.com

Photo: BERTI the robot interacts with a Sony AIBO robot dog at The Science Museum's Antenna Gallery on February 17, 2009 in London. (Photo by Peter Macdiarmid/Getty Images)

Russia's Maria Sharapova carries the torch during the opening ceremony of the 2014 Winter Olympics in Sochi, Russia, Friday, February 7, 2014. (Photo by Matt Dunham/Associated Press)

Hannah Prock, of Austria, prepares to start the luge women's singles run 1 at the 2022 Winter Olympics, Monday, February 7, 2022, in the Yanqing district of Beijing. (Photo by Thomas Peter/Reuters)