Kagome Co's employee Shigenori Suzuki tries to eat a tomato which is fed to him by the newly-developed “Wearable Tomato” device for runners, during its unveiling event ahead of the weekend's Tokyo Marathon in Tokyo February 19, 2015. The eight-kilo (17.6-pound) contraption fits on a runner like a rucksack. It can distribute a total of seven medium-sized tomatoes, one by one, at the click of a button and supplies the runner with much needed nutrients during a long jog or race. (Photo by Toru Hanai/Reuters)

As the official airline of Middle-earth, Air New Zealand has gone all out to celebrate the third and final film in The Hobbit Trilogy – The Hobbit: The Battle of the Five Armies. Starring Elijah Wood and Sir Peter Jackson; we're thrilled to unveil The Most Epic Safety Video Ever Made

Russian illustrator from South West of Siberia Artem Chebokha creates surreal digital paintings that have a peaceful yet grandiose feel to them.

Rihanna performs onstage during the 2016 MTV Video Music Awards at Madison Square Garden on August 28, 2016 in New York City. (Photo by Noam Galai/FilmMagic)

Is it worth eating live beings? This is a philosophical question: the history of our species and the ontology of being are saying that it's more likely yes, and on the other hand your mind and empathy are more likely to be against this idea. Or at least like in this Korean clip – eat, but with tears in your eyes.

Nothing special – just Russians celebrate the New Year. Yep, not everything in Russia is Tchaikovsky and Dostoevsky.

Ukrainian artist Oleg Shuplyak masters the optical illusion in his incredible scenic oil paintings.