Thai Buddhist monks wear face shields to protect themselves from new coronavirus as they walk to collect alms from devotees in Bangkok, Thailand, Tuesday, March 31, 2020. (Photo by Sakchai Lalit/AP Photo)

A police officer sings as a hearse drives along a street as part of a campaign sponsored by the Colombian police and a funerary home to raise awareness during the new coronavirus pandemic in Envigado, Antioquia, Colombia, on April 1, 2020. More than 20,000 cases of COVID-19 were registered in Latin America and the Caribbean by Wednesday, according to an AFP tally using information provided by national health authorities and the World Health Organization. (Photo by Joaquin Sarmiento/AFP Photo)

A man being tested for the COVID-19 novel coronavirus reacts as a medical worker takes a swab sample in Wuhan in China's central Hubei province on April 16, 2020. China has largely brought the coronavirus under control within its borders since the outbreak first emerged in the city of Wuhan late last year. (Photo by Hector Retamal/AFP Photo)

Womentake a selfie in front Russian military vehicles during a rehearsal for the WWII Victory Parade in Moscow on June 17, 2020. Russia's President Putin on June 24 will preside over a massive military parade to mark Soviet victory in World War II, which was postponed due to the coronavirus pandemic. (Photo by Dimitar Dilkoff/AFP Photo)

Animal rights activists protest in front of the Toennies meatpacking plant and slaughterhouse in Rheda-Wiedenbrueck, Germany, Saturday, June 20, 2020. Hundreds of new coronavirus cases are linked to the large meatpacking plant, officials ordered the closure of the slaughterhouse, as well as isolation and tests for everyone else who had worked at the Toennies site – putting about 7,000 people under quarantiner. (Photo by Friso Gentsch/dpa via AP Photo)

Penitentiary system guards carry an inmate with symptoms related to the novel coronavirus at the COVID-19 unit of San Juan de Dios hospital in Guatemala City on July 13, 2020. (Photo by Johan Ordonez/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Selena Gomez, left, and Taylor Swift arrive at the MTV Video Music Awards at the Microsoft Theater on Sunday, August 30, 2015, in Los Angeles. (Photo by Jordan Strauss/Invision/AP Photo)