In this Wednesday, August 2, 2017 photo, Borre, an 8-year-old cat sits in a basket next to the canal on the Catboat shelter in Amsterdam, Netherlands. In the heart of the Dutch capital, on a canal near one of the busiest shopping streets, a floating animal sanctuary called The Catboat provides refuge for about 50 stray and abandoned felines. (Photo by Muhammed Muheisen/AP Photo)

“Snailpimp” is a project by artist Stefan Siverud, who is having fun decorating living snails with the most varied designs, from the McDonald’s logo to the miniature lighthouse through Pac-Man, Ikea and Adidas. A funny and interesting project, achieved with non-toxic paints, which of course raises the question of the impact on these living animals. If some people ironize that these highly visible snails are less likely to be inadvertently stepped on by people, others point out that they are more easily spotted by predators… A project in line with the Inner City Snail artist Slinkachu.

19 individually themed and hand crafted art suites have been newly designed by creatives from across the world – from a swedish artist who made a giant snow elephant in the room, to a french team who fused snow, ice and disco into a groovy sleeping experience. Each year, the hotel creates a new series of artist-designed accommodation spaces that add to the existing landscape of private rooms. (Photo by Icehotel.com/Exclusivepix Media)

In this May 24, 2017, photo, DriveTanks.com customers drive on a tank course at Ox Ranch in Uvalde, Texas. The ranch is a free-roaming range filled with exotic animals, some to hunt, and home to DriveTanks.com, where tourists pay to transport themselves into another era and another life. (Photo by Michael Ciaglo/Houston Chronicle via AP Photo)

A photograph of a dog taken from underneath on December 2016 in VA, Canada. Forget the cats, itÌs just raining dogs! A creative duo have come up with an innovative way to raise money for animal welfare; photographing dogs as youÌve never seen them before. Professional photographer Jason Kenzie and designer Tania Ryan have created a unique set of images from the underside of dogs, named The Underdogs Project. The project will be featured as a 2017 calendar, with each month belonging to a quirky canine. (Photo by The Underdogs Project/Barcroft Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.