While the lido was described as bringing “modernism to the masses” on the British coast it was just the latest example of a trend that had been developing since Victorian times – transforming seaside towns into resorts for leisure and entertainment. In the latter half of the nineteenth century, the fashion was for local authorities to build great piers stretching from the promenade out into the sea. The Eastbourne Pier, pictured here in May 1931, was erected between 1866 and 1870 to an ingenious design by Eugenius Birch, which saw the structure sitting on special cups allowing the supporting struts to “move” in bad weather. Arranged on the pier's 1,000-foot length were kiosks, a theatre, a ballroom and a camera obscura. 1931. (Photo by Aerofilms Collection via “A History of Britain From Above”)

Activists from the animal rights group PETA wearing bikinis and crocodile masks assist each other outside a store of the French fashion label Hermes in Sydney on March 4, 2021, as they protest against their use of crocodile skins and the recent purchases by Hermes and LVMH of crocodile farms in Australia's Northern Territory. (Photo by David Gray/AFP Photo)

Sarah Campbell by Nick Knight and other cover shots – The Face Magazine: Culture Shift at the National Portrait Gallery in London on February 19, 2025. A new exhibition that celebrates iconic fashion images and portraits from The Face, a trail-blazing youth culture and style magazine. Bringing together 200 photographs by over 80 photographers from the 80s, 90s, 00s, the exhibition is an opportunity to see many of these images away from the magazine page for the first time. (Photo by Guy Bell/Alamy Live News)

A toddler sits on the winner of the giant pumpkin category during the RHS (Royal Horticultural Society) London Harvest Festival Show at RHS Lindley Halls on October 6, 2015 in London, England. The traditional harvest themed show runs October 6-7 and showcases a wide range of late summer grown fruit and vegetables. (Photo by Ben Pruchnie/Getty Images)

This picture taken on January 26, 2016 shows a monkey sitting on a bench during rehearsal at a monkey training school in a zoo in Dongying, eastern China's Shandong province. Shows featuring performing simians, popular in China and throughout Asia, are expecting a boost in the Lunar New Year of the monkey, which begins on February 8. But they are facing a growing backlash from Chinese people concerned about animal welfare. (Photo by Wang Zhao/AFP Photo)

Composite picture of lightning strikes over Colima, Mexico in just 5 minutes on July 14, 2020. These incredible photos show over 50 forks of lightning striking a city in just five minutes – in a storm being dubbed “The Night of a Thousand Forks”. The amazing, panoramic photos over the valley shows the whole sky light up as the forks of lightning strike at different points along the length of the city's 165 square miles. (Photo by South West News Service/Action Press)

Visitors looks at the flying car Pegasus 1, built by French entrepreneur Jerome Dauffy at Paris Air Show, in Le Bourget, east of Paris, France, Tuesday, June 20, 2017. Aviation professionals and spectators are expected at this week's Paris Air Show, coming in, in a thousands from around the world to make business deals. (Photo by Michel Euler/AP Photo)

Brave slackliners have been pictured walking the ropes above Rio de Janeiro, Brazil on August 15, 2016, with the half a mile drop showing the city in all its glory. The stunning shots show the daredevils tread across an eighty-two-foot-long high line on Pedra da Gvea mountain with an amazing sunrise illuminating the city landscape behind. (Photo by Rafael Moura/Caters News Agency)