Women wearing sunglasses pose for a group photo at a park in Beijing in 1980. (Photo by Reuters/China Daily)

A supporter of “Si” vote cries after the nation voted “NO” in a referendum on a peace deal between the government and Revolutionary Armed Forces of Colombia (FARC) rebels, at Bolivar Square in Bogota, Colombia, October 2, 2016. (Photo by John Vizcaino/Reuters)

Yang Juan, an employee at Goopal Group, takes a nap in her seat after lunch, in Beijing, China, April 21, 2016. Office workers sleeping on the job is a common sight in China, where a surplus of cheap labour can lead to downtime at work. But in China's technology sector, where business is growing faster than many start-up firms can hire new staff, workers burn the midnight oil to meet deadlines and compete with their rivals. Some companies provide sleeping areas and beds for workers to rest during late nights. (Photo by Jason Lee/Reuters)

“For most Londoners, the most common view they enjoy as they trudge to work is the back of another commuter's head. But now, thanks to the Streetmuseum app, anyone traipsing through the capital's streets can step back in time to see what London looked like in the 19th and 20th century compared with today – all in the same image”. – Joe Krishnan via The Independent. Photo: A street scene in London’s Covent Garden with the underground station and a horse and cart in the background in c.1930 and the same street in 2014. (Photo by Museum of London/Streetmuseum app)

Iraqi Kurdish refugees wait with children in Cukurca refugee camp in Turkey April 8, 1991. Reuters photographers have chronicled Kurdish refugee crises over the years. In 1991 Srdjan Zivulovic documented refugees in Cukurca who had escaped a military operation by Saddam Hussein's government in Iraq aimed at “Arabising” Kurdish areas in the north. Hundreds of thousands fled into Turkey and Iran. Images shot in recent months show familiar scenes as crowds of people flee Islamic State militants in Syria. There are as many as 30 million Kurds, spread through Turkey, Iraq, Syria and Iran. Most Kurds are Sunni Muslims, but tend to feel more loyalty to their Kurdishness, rather than their religion. (Photo by Srdjan Zivulovic/Reuters)

Where Children Sleep – stories of diverse children around the world, told through portraits and pictures of their bedrooms by James Mollison. This is a selection from the 56 diptychs in the book (Chris Boot November 2010). The book is written and presented for an audience of 9-13 year olds‘ intended to interest and engage children in the details of the lives of other children around the world, and the social issues affecting them, while also being a serious photographic essay for an adult audience.

A woman takes a picture with her mobile phone from Caviahue, Neuquen province, Argentina, some 1500 km southwest of Buenos Aires, of the Copahue volcano spewing ashes on December 22, 2012. The authorities of Chile and Argentina issued yellow alerts due to the eruption of the Copahue volcano, placed in the border between both countries. (Photo by Antonio Huglich/AFP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.