A printed photograph taken on September 28, 2017 shows people bathing on the highway after Hurricane Maria destroyed people's homes, held up at the same spot of the highway where motorcyclists ride past in Naranjito, Puerto Rico, May 27, 2018. Thanks to the owners of the land alongside the highway, creek water was piped to the side of the road for people without water to use for bathing, washing clothes and dishes. (Photo by Ramon Espinosa/AP Photo)

A supporter of “Si” vote cries after the nation voted “NO” in a referendum on a peace deal between the government and Revolutionary Armed Forces of Colombia (FARC) rebels, at Bolivar Square in Bogota, Colombia, October 2, 2016. (Photo by John Vizcaino/Reuters)

Yang Juan, an employee at Goopal Group, takes a nap in her seat after lunch, in Beijing, China, April 21, 2016. Office workers sleeping on the job is a common sight in China, where a surplus of cheap labour can lead to downtime at work. But in China's technology sector, where business is growing faster than many start-up firms can hire new staff, workers burn the midnight oil to meet deadlines and compete with their rivals. Some companies provide sleeping areas and beds for workers to rest during late nights. (Photo by Jason Lee/Reuters)

Iraqi Kurdish refugees wait with children in Cukurca refugee camp in Turkey April 8, 1991. Reuters photographers have chronicled Kurdish refugee crises over the years. In 1991 Srdjan Zivulovic documented refugees in Cukurca who had escaped a military operation by Saddam Hussein's government in Iraq aimed at “Arabising” Kurdish areas in the north. Hundreds of thousands fled into Turkey and Iran. Images shot in recent months show familiar scenes as crowds of people flee Islamic State militants in Syria. There are as many as 30 million Kurds, spread through Turkey, Iraq, Syria and Iran. Most Kurds are Sunni Muslims, but tend to feel more loyalty to their Kurdishness, rather than their religion. (Photo by Srdjan Zivulovic/Reuters)

“For most Londoners, the most common view they enjoy as they trudge to work is the back of another commuter's head. But now, thanks to the Streetmuseum app, anyone traipsing through the capital's streets can step back in time to see what London looked like in the 19th and 20th century compared with today – all in the same image”. – Joe Krishnan via The Independent. Photo: A street scene in London’s Covent Garden with the underground station and a horse and cart in the background in c.1930 and the same street in 2014. (Photo by Museum of London/Streetmuseum app)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

This combination of August 30, 2005 and July 29, 2015 aerial photos shows downtown New Orleans and the Superdome flooded by Hurricane Katrina and the same area a decade later. Katrina's powerful winds and driving rain bore down on Louisiana on August 29, 2005. The storm caused major damage to the Gulf Coast from Texas to central Florida while powering a storm surge that breached the system of levees that were built to protect New Orleans from flooding. (Photo by David J. Phillip/Gerald Herbert/AP Photo)