“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Members of the audience sit in the centre of the catwalk as the watch models for the C/MEO Collective walk by at Fashion Week Australia in Sydney on May 17, 2017. (Photo by Jason Reed/Reuters)

A performer from Cirque du Soleil's show “Quidam” practices backstage before a show at the MEO Arena in Lisbon December 18, 2014. (Photo by Rafael Marchante/Reuters)

Gina Di Meo, journalist from ANSA sits during a media preview of Summit at One Vanderbilt in New York, October 1, 2021. The Summit viewing deck is spread across the top four floors on One Vanderbilt in Manhattan, the fourth tallest building in the city. (Photo by Timothy A. Clary/AFP Photo)

A Haka is performed before the ceremonial departure of the 'vaka' or traditional canoes ahead of their cross-Pacific voyage from Viaduct Harbour on April 13, 2011 in Auckland, New Zealand. Powered by sun and wind only, the 15,000 nautical mile journey to Hawaii via French Polynesia will set off on April 15, aiming to raise awareness of environmental issues such as ocean noise pollution, acidification and anoxic waters, whilst recapturing traditional Pacific voyaging. The votyage is named “Te Mana o Te Moana” meaning “The Spirit of the Sea”. (Photo by Phil Walter/Getty Images)

Two Girls who managed to evade the police walk away as police on foot and horseback push back to te curd at Park Row, In New York on April 26, 1960, A milling throng of more than 1,000 High students who storned city hall in a Demonstration supporting teachers wage demands. (Photo by AP Photo)

Lieke Martens of Netherlands is tackled by Andi Sullivan of USA during the FIFA Women's World Cup Australia & New Zealand 2023 Group E match between USA and Netherlands at Wellington Regional Stadium on July 27, 2023 in Wellington / Te Whanganui-a-Tara, New Zealand. (Photo by Amanda Perobelli/Reuters)