A gaggle of geese graze in a field at Holly Tree Farm in the Cheshire countryside as they are fattened up for Christmas on November 10, 2011 in Knutsford, England. Roasted goose is gaining in popularity as an alternative to turkey during the Christmas meal of the festive period. (Photo by Christopher Furlong/Getty Images)

A tea ceremony master use the Hishaku made by bamboo and makes a tea during the outdoor tea ceremony at Zuihoji Temple Park on November 3, 2011 in Kobe, Japan. The tea ceremony began in 1950 to commemorate the 14th century governor Toyotomi Hideyoshi and his tea master Sen no Rikyu, who are said to visit this area and enjoyed tea ceremonies. (Photo by Buddhika Weerasinghe/Getty Images)

A statue by Italian artist Maurizio Cattelan of Adolf Hitler praying on his knees in Warsaw, Poland, on Friday Dec. 28, 2012. The work, «HIM» has been drawing visitors since it was installed last month and even some anger. One Jewish group, the Simon Wiesenthal Center, this week condemned the work's placement in the former ghetto as “a senseless provocation which insults the memory of the Nazis' Jewish victims”. (Photo by Czarek Sokolowski/AP via La Presse)

“A series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai, uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. Based on searches dated 9 March, 2013 the ads expose negative sentiments ranging from stereotyping as well as outright denial of women’s rights”. – UN Women. (Photo by Ogilvy & Mather, Dubai, UAE/UN Women)

“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A resident types a text message on her mobile phone, as she sits on a bench made from a tree, which is a creation by Brazilian artist Hugo Franca at Largo da Batata square in Sao Paulo March 17, 2015. Franca, a designer from Sao Paulo is working with the city to make use of fallen trees to turn them into sculpture furniture to line the city's parks, streets and plazas. Brazil's largest city was slammed by several strong storms this rainy season that brought with them heavy rain, lightning and winds as high as 90 kilometres (55 miles) per hour. (Photo by Nacho Doce/Reuters)