“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Construction workers take a lunch break on a steel beam atop the RCA Building at Rockefeller Center, New York, September 29, 1932. In the background is the Chrysler Building. (Photo by AP Photo)

Thomas jumps into the water from a spring board at a public swimming pool in Mengen, Germany, 28 August 2016. (Photo by Thomas Warnack/EPA)

A woman, wearing a traditional Sevillana dress, performs as she asks for alms in downtown Malaga, Spain, April 28, 2016. (Photo by Jon Nazca/Reuters)

A woman made up as a skull participates in Day of the Dead festivities in Mexico City, Thursday, October 27, 2016. The holiday honors the dead as friends and families gather in cemeteries to decorate their loved ones' graves and hold vigil through the night on Nov. 1 and 2. (Photo by Marco Ugarte/AP Photo)

Sergei Bobkov, 59, paints Siberian cedar nut oil onto a life-size sculpture of Pallas's Cat, also known in Russia as Manul Cat, which he made from Siberian cedar wood shavings using more than 700 thousand pieces over four years, in the village of Kozhany, southwest of the Siberian city of Krasnoyarsk, Russia, April 28, 2017. (Photo by Ilya Naymushin/Reuters)