The ‘Stop the Violence’ advertising campaign by Brazilian agency Terremoto Propaganda aims to reduce the risk of accidents on the road. The visually grabbing print campaign shows a vehicle painted on the face of one person and the fist of another, drawing the comparison between what is widely known to be intentional violence, such as punching someone in the face, with what many incorrectly consider unintentional, like speeding or unsafe lane changes. Let us know what you think about this campaign in the comments below.

A devotee of the Chinese shrine of Kathu Shrine, pierces his cheeks with umbrellas during a procession of Vegetarian Festival on October 4, 2011 in Phuket, Thailand. Ritual Vegetarianism in Phuket Island traces it roots back to the early 1800's. The festival begins on the first evening of the ninth lunar month and lasts for nine days. Participants in the festival perform acts of body piercing as a means of shifting evil spirits from individuals onto themselves and bring the community good luck. (Photo by Athit Perawongmetha/Getty Images)

Japan's electronics equipment maker MuRata Manufacturing Co., Ltd's showcased their bicycle-riding robot “MuRata Boy” during the CEATEC Japan 2006 exhibition on October 3, 2006 in Chiba, Japan. The “MuRata Boy” robot can ride up a 25-degree slope, stop without losing its balance and make an S-curve without falling. (Photo by Koichi Kamoshida/Getty Images)

Catwalks hang over a section of the newly constructed eastern span of the San Francisco-Oakland Bay Bridge during a media tour of the self-anchored suspension span tower on August 29, 2011 in Oakland, California. Contruction crews have erected twelve foot wide catwalks that connect to the San Francisco-Oakland Bay Bridge self-anchored suspension span's tower and crews will begin to lay the nearly one mile of main cable beginning in early 2012. The bridge has been under constrution since 2002 with an estimated price tag of $6.3 billion and will have the world's tallest Self-Anchored Suspension (SAS) tower once completed. (Photo by Justin Sullivan/Getty Images)

“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.