“JWT India created a series of disturbing ads for the Ford Figo, one of which shows former Italian prime minister Silvio Berlusconi flashing a peace sign from the front seat of a car that has three curvaceous women tied up and gagged in the trunk”. – Laura Stampler via Business Insider. (Photo by JWT India)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Construction workers take a lunch break on a steel beam atop the RCA Building at Rockefeller Center, New York, September 29, 1932. In the background is the Chrysler Building. (Photo by AP Photo)

Boeing B-29 (#10) from the 24th Bomb Squadron, 6th Bomb Group after an emergency landing at Iwo Jima on April 24,1945. (Photo by U.S. Air Force)

A performer dances at a housing exhibition in Wuhan, Hubei province, China, September 27, 2015. (Photo by Reuters/Stringer)

A model backstage ahead of the Rasit Bagzibagli show during Mercedes-Benz Fashion Week Istanbul at on March 27, 2018 in Istanbul, Turkey. (Photo by Sinem Yazici/Getty Images for IMG)

A picture taken with slow shutter speed shows members of the group “The Kattfiller” from Attendorn taking part during the Norddeutsche Championship carnivalesque dance sport in Kassel (Hessen), Germany, 28 February 2016. About 1,100 qualified dancers show in different disciplines their skills. (Photo by Swen Pfoertner/EPA)