Workers carry baskets of hand-picked tea leaves at the Makaibari Tea Estate in Kurseong, West Bengal, India, on Monday, September 8, 2014. The 155-year-old Makaibari Tea Estate recently sold it's Darjeeling tea, named Silver Tips Imperial, for $1,850 a kilo to buyers from the U.K., the U.S. and Japan, becoming the most expensive Indian tea ever sold. (Photo by Sanjit Das/Bloomberg)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A man, right, throws a chair at a business window as another man tries to restrain a woman attempting to stop the damage, after march to City Hall for Freddie Gray, Saturday, April 25, 2015 in Baltimore. Gray died from spinal injuries about a week after he was arrested and transported in a police van. (Photo by Alex Brandon/AP Photo)

Club-goers dance at “Morning Gloryville” at the Ministry of Sound in south London August 11, 2015. Morning dance parties with names like “Morning Gloryville” and "Daybreaker" are gathering steam in cities across the world, giving rise to a movement known as “conscious clubbing”. Its founders aim to create the energy and community of electronic dance parties with fruit smoothies and coffee instead of the drugs and alcohol more common after nightfall. (Photo by Toby Melville/Reuters)

Workers carry sacks of coffee beans at a warehouse at the Nogales farm in Jinotega, Nicaragua January 7, 2016. Soaring temperatures in Central America due to climate change are forcing farmers to pull up coffee trees and replace them with cocoa, spurring a revival in the cultivation of a crop once so essential to the region's economy. (Photo by Oswaldo Rivas/Reuters)

A tea ceremony master use the Hishaku made by bamboo and makes a tea during the outdoor tea ceremony at Zuihoji Temple Park on November 3, 2011 in Kobe, Japan. The tea ceremony began in 1950 to commemorate the 14th century governor Toyotomi Hideyoshi and his tea master Sen no Rikyu, who are said to visit this area and enjoyed tea ceremonies. (Photo by Buddhika Weerasinghe/Getty Images)

Tea garden workers carry sacks of tea leaves at Fatikchera tea garden estate on the outskirts of Agartala, India, May 10, 2016. (Photo by Jayanta Dey/Reuters)