As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A performer and his son parade during a gathering of sapeurs in Kinshasa, capital of the Democratic Republic of Congo, on February 10, 2023. Flamboyant dandies paraded near the tomb of one of their icons in DR Congo's capital Kinshasa, flaunting coveted designer labels in stark contrast to the grinding poverty surrounding them. Dozens of extravagantly dressed dandies, known locally as sapeurs, turned up on February 10, 2023 to commemorate the death of Stervos Niarcos, a pop star and one of the most famous of Congo's legendary dandies. Niarcos, who died in 1995, epitomises the fanatical pursuit of elegance for many in the abysmally poor central African country. (Photo by Alexis Huguet/AFP Photo)

A new book published by the UK Natural History Museum showcases some of the most memorable underwater photographs taken over the last few decades in its annual wildlife photographer of the year competition. Here: Giant gathering by Tony Wu. “The first indication that something extraordinary was going on were the blows, huge numbers of them – the exhalations of huge numbers of whales. Entering the water, the photographer witnessed an extraordinary scene”. (Photo by Tony Wu/Unforgettable Underwater Photography/NHM)

A trader weighs tobacco at a market in el-Fasher, in North Darfur February 5, 2015. Tobacco is one of the North Darfur war zone's main cash crops. (Photo by Mohamed Nureldin Abdallah/Reuters)

Shrine Parishioners pull their portable shrine during Nada No Kenka Matsuri, or Nada Fight Festival at Matsubara Hachiman Shrine on October 16, 2011 in Himeji, Hyogo, Japan. The fight, the highlight of the shrine's Autumn Harvest Festival, attracts 100,000 people. (Photo by Buddhika Weerasinghe/Getty Images)

“Mehndi or menhdi is the application of henna as a temporary form of skin decoration in India, as well as by expatriate communities from the country. The word mehndi is derived from the Sanskrit word mendhikā. The use of mehndi and turmeric is described in the earliest Vedic ritual books. Haldi (Staining oneself with turmeric paste) as well as mehndi are important Vedic customs as a symbolic representation of the Outer and the Inner Sun. Vedic customs are meant to awaken the “inner light” and so the gold of the inner Sun has an important symbolic function”. – Wikipedia

Photo: Application of henna or “Mehndi” to a girls hand in a market on October 18, 2010 in Jaipur, India. (Photo by Simon de Trey-White/Getty Images)

Stumpy the lemur has just turned 27 and is believed to be the oldest ring-tailed lemur in the world. He's still loving life, according to Zoo keepers. (Photo by Hemedia/Swns Group)

The Spirit of Ecstasy, also called “Emily”, “Silver Lady” or “Flying Lady,” was designed by English sculptor Charles Robinson Sykes and carries with her a story about a secret passion between John Walter Edward Douglas-Scott-Montagu (second Lord Montagu of Beaulieu after 1905, a pioneer of the automobile movement, and editor of The Car Illustrated magazine) and his love and the model for the emblem, his secretary Eleanor Velasco Thornton. Photo: Worker Ronald Little displays a finished “Spirit of Ecstasy”. (Photo by Stefan Wermuth/Reuters)