Brazilian fashion modell Gisele Bundchen on March 9, 2023 teases for Brazilian footwear brand Arezzo's Winter 2023 campaign. The newly-divorced 42-year-old transforms into a blonde bombshell in these striking images to promote the sassy collection by creative director Giovanni Bianco. (Photo by Arezzo/The Mega Agency)

Protesters walk the runway at the COACH Spring 2024 Ready To Wear Fashion Show and dinner event at the New York Public Library (NYPL) on September 7, 2023 in New York, New York. (Photo by Giovanni Giannoni/WWD via Getty Images)

A paramedic enters an ambulance vehicle as she responds to a call received by Ambulance Station No 3 of Rostov-on-Don's Emergency Care Hospital on New Year's Day in Rostov-On-Don, Russia on January 1, 2022. (Photo by Erik Romanenko/TASS)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Director Don Hahn attends “The Lion King 3D” Premiere during the 6th International Rome Film Festival on November 4, 2011 in Rome, Italy. (Photo by Getty Images/Getty Images)

“Don't take the life too serious”. (Photo by David Olkarny)