As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

This Thursday, June 29, 2023, image provided by Virgin Galactic shows the Virgin Galactic's rocket-powered spaceplane during a research flight before gliding back down to Spaceport America in southern New Mexico. With the research flight complete, Virgin Galactic plans to begin commercial flights with paying ticket holders in August. (Photo by Virgin Galactic via AP Photo)

Over 160 photographs, costumes, illustrations and magazine covers will be displayed at Los Angeles' Getty Center, until October 21. The display features a century of art from 1911 through to 2011. The exhibition is free – with no tickets required – and will be displayed in the lower level of the museum's West Pavilion. Here: An iconic image of a younger Kate Moss. (Photo by Glen Luchford)

A participant takes part in the Bristol Park and Slide project, an interactive temporary installation by artist Luke Jerram set up in Park Street in the centre of Bristol, southwest England on May 4, 2014. Over 95,000 people applied for just 360 tickets to slide on inflatable lilos down a lubricated water slide in a town centre street. (Photo by Leon Neal/AFP Photo)

Picture dated June 18th, 2023 shows Cambridge University students on their way to the Emmanuel College May Ball in the rain. Hundreds of undergraduates dressed in lavish ball gowns, tuxedos, and even kilts, for the extravagant end-of-term party, which had the theme Where Lyrics Come To Life. The ball, which cost £110 a ticket, featured a rum bar, as well as a host of entertainment, including limbo, belly dancing, a bubbleologist, tarot reading and a magician. (Photo by Bav Media)

A young girl makes a “tomato angel” on a tomato covered street during the traditional tomato fight “Tomatina” during the fiestas in Bunol, Spain, 28 August 2013. This year's Tomatina is the first pay festival after Bunol's City Hall sold 15,000 tickets to take part in the tomato throwing. A total of 20,000 people, including 5,000 residents, will throw over 130,000 kg tomatoes. Local authorities decided to sell tickets this year to avoid the overcrowding in previous years in which over 50,000 people took part in the event. (Photo by Biel Alino/EPA)

Ana Louzi and Junio Enriuque dance for a video during sunrise from SUMMIT One Vanderbilt on World Photography Day on August 19, 2022 in New York City. Summit One Vanderbilt opened the 1000-foot observation beginning at 5 AM to allow ticketed members of the general public and photo enthusiasts to see sunrise from the elevated altitude. World Photography Day is an “annual, worldwide celebration of the art, craft, science and history of photography” according to their website. (Photo by Alexi Rosenfeld/Getty Images)

Passengers hold 500 (bottom) rupee banknotes to buy train tickets at a railway booking counter in Allahabad, India, November 9, 2016. People are queuing up outside banks across India to exchange 500 and 1,000 rupee notes after they were withdrawn as part of anti-corruption measures. Indians will be able to exchange their old notes, which stopped being legal tender at midnight on Tuesday, for new ones at banks until 30 December. The surprise move is part of a government crackdown on corruption and illegal cash holdings. Banks were shut on Wednesday to allow them enough time to stock new notes. There are also limits on cash withdrawals from ATMs. The BBC's Yogita Limaye in Mumbai says there have been chaotic scenes outside many banks. (Photo by Danish Siddiqui/Reuters)