Two styles of cleaned bird's nest, Yan Zhan (L) and Su Zhan (R) await repacking at a processing plant in Kuala Lumpur, February 17, 2015. Prized in China for is alleged health benefits for hundreds of years, nests made from swiftlets' saliva are being mixed into coffee and cereal as the Southeast Asian producers of the delicacy seek to broaden its appeal, and their profit margins. The nests are among the world's most expensive foods, selling for up to $2,500 a kg and the swiftlets that weave them are indigenous to Indonesia, Malaysia, Thailand and Vietnam. (Photo by Olivia Harris/Reuters)

Chocolate is the greatest gift the Earth has given us. The dessert table would be a sad sight without it. It’s so beloved, so appreciated, that the Swedish scientist who named the cocoa plant that gives us chocolate called it Theobroma cacao, which means “food of the gods”. Here: Farmer holding a freshly cut cocoa bean pod, revealing the pulp and seed inside on a rainforest farm. (Photo by Doug McKinlay/Getty Images)

Darlene Eddy packages up a chocolate Easter bunny that she made in her store Amazing Chocolates on March 28, 2013 in Hollywood, Florida. As Easter Sunday approaches chocolatiers are busy manufacturing many different types of delights for the holiday when Americans spend roughly $1.9 billion on Easter candy, second only to Halloween in candy consumption. Around ninety million chocolate Easter bunnies are produced each year, from white to dark chocolate, and with an unlimited varieties of styles. (Photo by Joe Raedle)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Belgian chocolatier Dominique Persoone snorts cocoa powder off his Chocolate Shooter in his factory in Bruges, February 3, 2015. When Belgian chocolatier Dominique Persoone created a chocolate-sniffing device for a Rolling Stones party in 2007, he never imagined demand would stretch much beyond the rock 'n' roll scene. But, seven years later, he has sold 25,000 of them. Inspired by a device his grandfather used to propel tobacco snuff up his nose, Persoone created a “Chocolate Shooter” to deliver a hit of Dominican Republic or Peruvian cocoa powder, mixed with mint and either ginger or raspberry. (Photo by Francois Lenoir/Reuters)

Club-goers dance at “Morning Gloryville” at the Ministry of Sound in south London August 11, 2015. Morning dance parties with names like “Morning Gloryville” and "Daybreaker" are gathering steam in cities across the world, giving rise to a movement known as “conscious clubbing”. Its founders aim to create the energy and community of electronic dance parties with fruit smoothies and coffee instead of the drugs and alcohol more common after nightfall. (Photo by Toby Melville/Reuters)

Employee Sandra Jaeckel, at the photographer's request, adjusts a ribbon around the neck of a giant chocolate Easter bunny at the production facility at Confiserie Felicitas chocolates maker on April 9, 2014 in Hornow, Germany. Easter is among the busiest times of year for the chocolatier, which produces Easter bunnies and eggs in a wide variety of sizes and styles. Founded by Belgian expats Goedele Matthyssen and Peter Bientsman the company will soon celebrate its 21st year. (Photo by Sean Gallup/Getty Images)

Workers at the World's Finest Chocolate company weigh what they hope will be a world record chocolate bar September 13, 2011 in Chicago, Illinois. The candy bar, weighing 12,190 pounds, standing nearly 3 feet high and measuring 21 feet long beat the previous record chocolate bar by more than a ton. (Photo by Scott Olson/Getty Images)