A woman carries a water pump to work on February 11, 2017 in Almolonga, Guatemala. The Mayan town in the western highlands district of Quetzaltenango has surged in prosperity in recent years with high-productivity vegetable farming, exporting much of its excess crops to neighborning El Salvador. (Photo by John Moore/Getty Images)

A craftsman makes imitation bread samples at The Sample Factory on February 25, 2008 in Gujo, Gifu, Japan. Gujo City has more than a 50 percent share of the imitation vinyl chloride samples industry. Replica foods are used in most restaurant window displays in Japan, and are popular as souvenirs for tourists. (Photo by Koichi Kamoshida/Getty Images)

Sichuan Opera performer Wu Yonghong, 26 years, of the Jinyuan Opera Company performs for villagers at the Dongyue Temple on May 2, 2016 in Cangshan, Sichuan province, China. Sichuan opera is a vibrant, centuries-old tradition that showcases the joys and challenges of daily life in rural China with tales of love, tradition, and family honor. Photo by Kevin Frayer/Getty Images)

In this February 28, 2015 photo, teammates struggle to lift a bull off the trapped leg of a charro, during the bull riding event at a charreada in Mexico City. National Charros Association President Manuel Basurto Rojas said: “We in charreria are taking things into our own hands. We have codes, we have rules, for how to treat the animals. On the other hand, there is a lot of danger involved for the men doing these tricks”. (Photo by Rebecca Blackwell/AP Photo)

In this November 17, 2014 photo, Pancho, a domesticated huitia, confronts a camera, in Bainoa, Cuba. With their rope-like, dark tails, long front teeth, and whiskers that appear to be vibrating, huitias look like giant rats. They measure nearly a foot long (about 30 centimeters), with the largest ones weighing in bigger than a small dog. (Photo by Ramon Espinosa/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Michael Pankratz’s intriguing works focus specifically on the feet of tarantulas – an appendage that many have perhaps never focused on. The extreme close-ups of tarantulas’ “paws” show fine, colourful hairs, and sharp claws. Here: Brachypelma albopilosum, foot detail. (Photo by Michael Pankratz/Caters News Agency)

This extraordinary series of close-up photos turns mundane insects into terrifying beasts from another world. The bugs are captured in intricate detail by photographer Javier Ruperez, using a special lens, revealing just how complex the tiny creatures are. (Photo by Javier Ruperez/Solent News & Photo Agency)