The latest ad campaign for the Israeli bookstore chain Steimatzky wonders what it would be like to take your favorite literary character to bed with you.

A British space-exploration company has revealed its aim to fly the public to the moon from 2015 – providing they have £100m for a ticket.

Photo: Jenn Sander from Red Robin PR, wearing a spacesuit once worn by US Astronaut Peggy Whitson, sits inside a re-entry capsule owned by Excalibur Almaz outside the Queen Elizabeth II Centre on June 19, 2012 in London, England. The company today announced their plan to fly people to the moon on what is the 40th anniversary year of the Apollo 17 moon landing. (Photo by Rosie Hallam)

Chinese tourists make a toast with canned drinks and fried chicken pieces during an event organized by a Chinese company at a park in Incheon, South Korea, March 28, 2016. (Photo by Kim Hong-Ji/Reuters)

A view of the screen of a ZaZZZ vending machine that contains cannabis flower, hemp-oil energy drinks, and other merchandise at Seattle Caregivers, a medical marijuana dispensary, in Seattle, Washington February 3, 2015. Vending machines selling medical marijuana opened for business in Seattle on Tuesday, in what the company providing them billed as a first-in-the-state innovation that it expects to expand to other cities and states where pot is legal as medicine. (Photo by David Ryder/Reuters)

An environmental activist performs during a protest in front of the headquarters of Brazilian mining company Vale SA in downtown Rio de Janeiro, Brazil, November 16, 2015. The collapse of two dams at a Brazilian mine, owned by Vale SA and BHP Billiton Ltd, has cut off drinking water for quarter of a million people and saturated waterways downstream with dense orange sediment that could wreck the ecosystem for years to come. Nine people were killed, 19 are still listed as missing and 500 people were displaced from their homes when the dams burst at an iron ore mine in southeastern Brazil on November 5. (Photo by Sergio Moraes/Reuters)

A gibbon drinks from a soft drink bottle, given by a tourist, at a zoo in Kunming, Yunnan province, June 18, 2015. (Photo by Wong Campion/Reuters)

Puppet corgis created by Coventry based events production company Imagineer sit patiently on May 5, 2022 as the company prepares its contribution to The Queen's Platinum Jubilee Pageant next month. The corgis are part of the company's show “The Queen's Favourites”. (Photo by Peter Lopeman/Alamy Live News)