A girl competes in a hobby horsing competition in St. Petersburg, Russia, April 21, 2024. (Photo by Dmitri Lovetsky/AP Photo)

Afghan girls ride a donkey along a street in Argo district at Badakhshan province on July 30, 2024. (Photo by Omer Abrar/AFP Photo)

A girl gets a helping hand across the road in Swansea, Wales, England on December 31, 2017. (Photo by Athena Picture Agency)

A Pakistani scavenger girl writes on a notebook she collected from a garbage, while another girl sits next to her in Lahore, Pakistan, Wednesday, April 1, 2015. Thousands of children pick recyclable items from waste dumping points to earn living for their poor families. (Photo by K. M. Chaudary/AP Photo)

Fat Jew makes his entrance at the first birthday party for White Girl Rosé hosted by Elite Daily at The Dream Downtown, Sunday, July 17, 2016, in New York. (Photo by Diane Bondareff/Invision for White Girl Rosé/AP Images)

Monster girl Crazy Sa-ya, an iconic Harajuku girl and a staff member of the cafe, wearing a face mask poses for a photograph at Kawaii Monster Cafe, amid the coronavirus disease (COVID-19) outbreak, in Tokyo, Japan on January 31, 2021. (Photo by Issei Kato/Reuters)

A girl competes during a Hobby horsing competition in St. Petersburg, Russia, on Sunday, April 21, 2024. Several dozen kids, 48 girls and one boy, from first-graders to teenagers gathered in a gymnasium in northern St. Petersburg, Russia's second largest city, for a hobby horsing competition. (Photo by Dmitri Lovetsky/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.