A three minute time exposure shows the launch of a SpaceX Falcon 9 from Cape Canaveral Space Force Station Launch Complex 40, Thursday, January 7, 2021 in Port Canaveral, Fla. The rocket is carrying the Turksat 5A satellite for Turkey. (Photo by Malcolm Denenark/Florida Today via AP Photo)

A worker carries a bag of salt after collecting it from a pond at the Maras mines in Cuzco December 3, 2014. Salt has been obtained in Maras since pre-Incan times by evaporating highly salty local subterranean stream water. The water is intricately channelled through constructions, flowing gradually down onto several hundred ancient terraced ponds. From each pond, a local member of the mine cooperative can produce 150 to 200 kilos per month which can be sold in the markets at $0.34 per kilogram, according to miners. (Photo by Enrique Castro-Mendivil/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A pigeon, known as Siyah Kinifirli, with an approximate market value of 1000 Turkish Lira ($263), bred by 23-year-old Ismail Ozbek, is pictured in Sanliurfa, Turkey, December 23, 2016. As night-time approaches in Sanliurfa, southeastern Turkey, most of the alleyways of the city's old bazaar are emptying out of buyers and vendors, except for one. (Photo by Umit Bektas/Reuters)

“David Doubilet (born 28 November 1946) is a well known underwater photographer known primarily for his work published in National Geographic Magazine. He was born in New York and started taking photos underwater at the young age of 12. He started with a Brownie Hawkeye in a rubber anesthesiologist's bag to keep the water out of the camera. During his summer holidays, he spent his time along the New Jersey coast. He later worked as a diver and photographer for the Sandy Hook Marine Laboratories in New Jersey. He also spent much time in the Caribbean. While a dive instructor in the Bahamas he found his motivation to capture the beauty of the sea and everything in it”. – Wikipedia. (Photo by David Doubilet/National Geographic)

Videographer Jay Baron, from Utah, spends up to nine hours cooking super small dishes and serving them up to his YouTube audience. The tiny portions feature cuisine from all over the world, from ultra-American apple pie to Japanese ramen. The 22-year-old confines himself to cooking in a 2ft by 2ft box, so the only heat he can use comes from a tea light. Here: Jay cooks the ingredients of the tiny spaghetti on the tiny stove. (Photo by Jay Baron/Caters News)

Audrey Hepburn cooking at home, 1954. Colorized by Dana Keller.