People walk near an artwork depicting Pope Francis, following the death of the pontiff, in Rome, Italy, on April 22, 2025. (Photo by Dylan Martinez/Reuters)

Indian students with face painted pose for a photo during an inter-college face painting competition at the Government Sardar Vallabh Bhai Patel Polytechnic College in Bhopal, India, 17 February 2020. Over fifty people participated in the event and made face paintings on various issues including the coronavirus or COVID-19. (Photo by Sanjeev Gupta/EPA/EFE)

A pro-government supporter scuffles with an anti-extradition supporter outside the office of pro-China lawmaker Junius Ho in Tsuen Wan in Hong Kong, China on July 22, 2019. Hong Kong demonstrators gathered for another weekend of protests against the controversial extradition bill and with a growing list of grievances, maintaining pressure on Chief Executive Carrie Lam. (Photo by Edgar Su/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Sky burial or ritual dissection was once a common funerary practice in Tibet wherein a human corpse is cut in specific locations and placed on a mountaintop, exposing it to the elements or the mahabhuta and animals – especially to birds of prey. The location of the sky burial preparation and place of execution are understood in the Vajrayana traditions as charnel grounds. In Tibet the practice is known as jhator, which literally means, «giving alms to the birds»”. – Wikipedia

Photo: A burial master chops bones of a body to feed vultures during a celestial burial ceremony on April 19, 2006 in Dari County of Guoluo Prefecture, Qinghai Province, northwest China. Celestial burial is a traditional funeral of Tibetan people, which began in the 7th century. (Photo by China Photos/Getty Images)

A supporter of the Houthis has a poster attached to his waist of Iranian Major-General Qassem Soleimani, head of the elite Quds Force, who was killed in an air strike at Baghdad airport, during a rally to denounce the U.S. killing, in Saada, Yemen January 6, 2020. The writing on the poster reads: “God is the Greatest, Death to America, Death to Israel, Curse on the Jews, Victory to Islam”. (Photo by Naif Rahma/Reuters)

Tourists enjoy the rare opportunity to walk in water as they visit Badwater Basin, the normally driest place in the US, in Death Valley National Park, Inyo County, California on February 18, 2024. Badwater Basin, an endorheic basin in Death Valley National Park, was flooded by Hurricane Hilary in August 2023 and recent rains in California. It is the lowest point in North America, at 282 feet (86 meters) below sea level. (Photo by David Swanson/AFP Photo)

A woman cries as she watches a building burn after a protest over the death of George Floyd, Sunday, May 31, 2020, in La Mesa, Calif. Protests were held in U.S. cities over the death of Floyd, a black man who died after being restrained by Minneapolis police officers on May 25. (Photo by Gregory Bull/AP Photo)