As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

A pro-government supporter scuffles with an anti-extradition supporter outside the office of pro-China lawmaker Junius Ho in Tsuen Wan in Hong Kong, China on July 22, 2019. Hong Kong demonstrators gathered for another weekend of protests against the controversial extradition bill and with a growing list of grievances, maintaining pressure on Chief Executive Carrie Lam. (Photo by Edgar Su/Reuters)

A Nihang Sikh, belonging to the Sikh warrior clan, performs Gatka, a form of Sikh martial arts, during a religious procession marking the 350th martyrdom anniversary of Guru Tegh Bahadur Ji in New Delhi, India, 25 November 2025. The procession commemorates the martyrdom of the 9th Sikh Guru, Sri Guru Tegh Bahadur Ji, who was executed in 1675 AD for refusing to convert to Islam on the orders of Mughal Emperor Aurangzeb. The event is observed at Gurudwara Sis Ganj in Delhi. Guru Tegh Bahadur, the youngest of the five sons of Guru Hargobind, was born in Amritsar in 1621. (Photo by Rajat Gupta/EPA)

“Atzeries”, a fire beast sets off his fire crackers during a “Correfocs” in Barcelona's Gracia neighborhood, Spain on May 27, 2023. (Photo by Matthias Oesterle/Alamy Live News)

Zdzisław Beksiński, 24 February 1929 – 21 February 2005) was a renowned Polish painter, photographer, and sculptor. Beksiński executed his paintings and drawings either in what he called a 'Baroque' or a 'Gothic' manner. The first style is dominated by representation, with the best-known examples coming from his fantastic realism period when he painted disturbing images of a surrealistic, nightmarish environment. The second style is more abstract, being dominated by form, and is typified by Beksiński's later paintings.

Beksiński was murdered in 2005.

An animal sprints across a road as the Sugar Fire, part of the Beckwourth Complex Fire, burns in Plumas National Forest, Calif., on Thursday, July 8, 2021. (Photo by Noah Berger/AP Photo)

Pictured on December 9, 2022 during the Friday sunset on Martello beach at Clacton in Essex is some light painting with fire created by spinning fire with a 21-second exposure. (Photo by Kevin Jay/Picture Exclusive)

A fire dancer makes a heart shape at the Bealtaine fire festival, marking the beginning of summer at the Hill of Uisneach in Rathnew, Ireland, on May 10, 2025. (Photo by Clodagh Kilcoyne/Reuters)