This picture taken on September 11, 2023 shows Moon Jellyfish (with rings) and Sting Jellyfish (yellow-orange inside) among a smack of a several thousand swimming off Seglvik, in northern Norway. (Photo by Olivier Morin/AFP Photo)

Runners warm up during the Team Pants And Bra photcall at City Hall on January 26, 2012 in London, England. Team Pants and Bra sprinted through central London this morning, encouraging fellow runners to join TeamPB and proudly wear pants and bras for the Virgin London Marathon in April, representing The Prostate Cancer Charity and Breast Cancer Care. (Photo by Ian Gavan/Getty Images for Prostate Cancer)

A devotee dressed as Hindu Lord Shiva waits to participate in a parade during “Kumbh Mela” or the Pitcher Festival in Trimbakeshwar, India, August 18, 2015. The Kumbh Mela takes place four times every 12 years at four different river bank locations in India. (Photo by Danish Siddiqui/Reuters)

An Indian boy sells flowers to Hindu devotees of Lord Shiva as they perform rituals after collecting water from the river Ganges during the holy month of Shravan, In Allahabad on July 22, 2019. Shravan is considered the holiest month in the Hindu calendar with many religious festivals and ceremonies. (Photo by Sanjay Kanojia/AFP Photo)

A Deer holding a leaf looks on as they roam Bridwell Park Estate on December 15, 2022 in Cullompton, England. The Devon estate is home to Lord Ivar Mountbatten, whose great uncle was Louis Mountbatten, 1st Earl Mountbatten of Burma. (Photo by Harry Trump/Getty Images)

An elephant tries to eat leaves during a religious procession called Jal Yatra, ahead of the annual Rath Yatra, or chariot procession of Hindu god Lord Jagannath, in Ahmedabad, India, Wednesday, June 11, 2025. (Photo by Ajit Solanki/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.