For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

Noriaki Iwashima gestures as he lies in a coffin to try it out during an end-of-life seminar held by Japan's largest retailer Aeon Co in Tokyo October 24, 2014. Funeral arrangements are normally left to those who have been left behind but the latest trend in Japan, which literally translates to “End of life” preparations, is for the ageing to prepare their own funerals and graves before they set off on their journey to the great beyond. With a population that is expected to shrink by nearly 30 million people over the next 50 years, the market for funerals, graves and anything related to the afterlife is still very much alive. (Photo by Toru Hanai/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A cyclist climbs over a tree fallen atop a car after a heavy storm in Amsterdam, the Netherlands, July 25, 2015. One person was killed as the most severe July storm ever recorded in the Netherlands swept across the country on Saturday, delaying flights and disrupting road and rail traffic. Dozens of flights were delayed at Amsterdam's Schiphol Airport and authorities warned travellers not to take to the road as gale-force winds and rain lashed the country, prompting the meteorological service to issue a “Code Red” warning. (Photo by Cris Toala Olivares/Reuters)

A Thai devotee in a state of trance screams while holy water is sprayed as thousands race towards the edifice of the founder monk during the annual Tattoo fesitval at Wat Bang Phra on March 7, 2009 in Nakhom Pathom, Thailand. Some men take on the characteristics of sacred animals that have been carved onto their skin. Thousands of believers from all over Thailand come to take part in one of the country's most bizarre festivals about 50 miles outside Bangkok to pay respect to the temple's monks who are master tattooist. In Thai culture the tattoo or Thai word sak yant is worn as a symbol of spiritual and physical protection, many believe that the tattoo have mystical powers. Many tattoo fanatics choose to have monkeys and tigers as well as the Khmer/Cambodia ancient script on their bodies. (Photo Paula Bronstein/Getty Images)

Sony is marketing the remake of the Stephen King horror movie Carrie with with “Telekinetic Coffee Shop Surprise”, a prank video set in a New York cafe. Viral marketing firm ThinkModo shot the film over two days in ‘sNice cafe on 8th Ave, New York, with actors posing as customers. As people wandered in off the street for their coffee, stuntman Travis Gravis spilled coffee on a laptop belonging to actress Andrea Morales.

Fans of Germany react as they watch the Euro 2016 match between France and Germany in France at a public screening of the match in Berlin, Germany, July 7, 2016. France won 2-0. (Photo by Hannibal Hanschke/Reuters)

A Thai security guard stands by a wall of sandbags in front of a factory at the Bangchan Industrial Estate area on the outskirts of the capitol city November 8, 2011 in Bangkok, Thailand. Over seven major industrial parks in Bangkok and, thousands of factories have been closed in the central Thai province of Ayutthaya and Nonthaburi with millions of tons of rice damaged. Across the country, the flooding which is now in its third month has affected 25 of Thailand's 64 provinces. Thailand is experiencing the worst flooding in over 50 years which has affected more than nine million people. Over 400 people have died in flood-related incidents since late July according to the Department of Disaster Prevention and Mitigation. (Photo by Paula Bronstein /Getty Images)