As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Belgium's Davina Philtjens comforts Italy's Manuela Giugliano sitting on the ground at the end of the Women Euro 2022 group D soccer match between Italy and Belgium at the Manchester City Academy Stadium, in Manchester, England, Monday, July 18, 2022. Belgium won 1-0 to advance to the quarterfinals. (Photo by Jon Super/AP Photo)

Elementary school sumo wrestler Kyuta Kumagai competes in a sumo ring at a regional tournament of Junior Olympic Cup All-Japan Elementary School Sumo Championship in Kawasaki, south of Tokyo, Japan, October 17, 2021. (Photo by Kim Kyung-Hoon/Reuters)

A coil-shaped Helix Nebula showing a fine web of filamentary “bicycle-spoke” features embedded in the colorful red and blue ring of gas. At 650 light-years away, the Helix is one of the nearest planetary nebulae to Earth. A planetary nebula is the glowing gas around a dying, Sun-like star. (Photo by Reuters/NASA)

A man dressed in leaves and animals of the forest, the Redeemer on his shoulder, holding the Olympic torch and wearing Olympic rings glasses walks along Copacabana Beach, Rio de Janeiro, Brazil, 31 July 2016. The 2016 Olympic Games start on 05 August. (Photo by Barbara Walton/EPA)

Carnival revellers dressed as “Peliqueiros” run along a street in the village of Laza, Spain February 26, 2017. “Peliqueiros”, or ancient tax collectors, pursued villagers through the streets ringing their cowbells and hitting villagers with their sticks. (Photo by Miguel Vidal/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A Mark IV tank, part of the parade at the Lord Mayor's Show in London. (Photo by Topical Press Agency/Getty Images). November 1917