Elementary school sumo wrestler Kyuta Kumagai competes in a sumo ring at a regional tournament of Junior Olympic Cup All-Japan Elementary School Sumo Championship in Kawasaki, south of Tokyo, Japan, October 17, 2021. (Photo by Kim Kyung-Hoon/Reuters)

A year ago, we at HootSuite showed just how much we love Game of Thrones with our Social Media Winter is Coming infographic. The infographic was a visual representation of the quiet battles being fought between many social networks, who were building walls and blocking access between their respective sites and apps. That graphic was a hit with the social media community, so we knew we had to take things up a notch for this season’s premiere. Enter the Game of Social Thrones video.

A Mark IV tank, part of the parade at the Lord Mayor's Show in London. (Photo by Topical Press Agency/Getty Images). November 1917

For our latest mission, we put a Carnegie Hall orchestra in the middle of New York City and placed an empty podium in front of the musicians with a sign that read, “Conduct Us.” Random New Yorkers who accepted the challenge were given the opportunity to conduct this world-class orchestra. The orchestra responded to the conductors, altering their tempo and performance accordingly. This project was a collaboration with Carnegie Hall and Ensemble ACJW.

A girl looks at other children practicing on a boxing ring during an exercise session at a boxing school, in the Mare favela of Rio de Janeiro, Brazil, June 2, 2016. For many young residents the Luta Pela Paz (Fight For Peace) academy offers a glimpse of an alternative: a chance to build discipline and self-esteem through boxing and martial arts. (Photo by Nacho Doce/Reuters)

A dog belonging to the Armed Police Force jumps through a ring of fire while performing a trick during Kukur Tihar as part of Tihar, a term used in Nepal for Diwali, in Kathmandu, Nepal, on October 20, 2025. (Photo by Navesh Chitrakar/Reuters)

LOCOG Chair and former Olympian Lord Sebastian Coe holds a prototype design of the new golden Olympic Torch during its unveiling at St Pancras Station on June 8, 2011 in London, England. (Photo by Dan Kitwood/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.