Activists protesting cuts in subsidies to solar power in Germany protest outside the building where Vice Chancellor and Economy Minister Philipp Roesler and Environment Minister Norbert Roettgen were announcing the cuts on February 23, 2012 in Berlin, Germany. (Photo by Sean Gallup/Getty Images)

“The Wild Animal Sanctuary is a U.S. organization that specializes in rescuing and caring for large predators which are being ill-treated, for which their owners can no longer care, or which might otherwise be euthanized. Created in 1980, The Wild Animal Sanctuary is situated on 720 acres (291 ha) of grassland near Keenesburg, Colorado North of Denver, and has helped over 1,000 animals since it first opened. As of 2010, it was home to over 290 animals”. – Wikipedia

Photo: Rescued brown and black bears feed at The Wild Animal Sanctuary on October 20, 2011 in Keenesburg, Colorado. (Photo by John Moore/Getty Images)

Hostesses pose for photos with a police officer on the motorized vehicle during the third plenary meeting of the 11th National Committee of the Chinese People's Political Consultative Conference (CPPCC) at The Great Hall Of The People on March 10, 2012 in Beijing, China. (Photo by Feng Li/Getty Images)

Participants learn how to survive in the wild, including tips on how to make it through a zombie invastion at a “Zombie First Responder” course March 11, 2012 in Sandy, Oregon. In an intensive 2-day curriculum participants train in everything from wilderness and urban survival, nerf or nerd weaponry, stealth and evasion, and proper zombie “disposal”. (Photo by Natalie Behring/Getty Images)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“In 1967, Zhang Yaxin was 34 and working as a photojournalist at China’s state-controlled Xinhua News Agency when he was assigned to a top-secret government project. He was to be the official photographer of a new arts program led by Chairman Mao and his wife – the Model Operas. Though he was not to know it then, Zhang would spend the next seven years documenting the evolution of one of the most dramatic and elaborate attempts to redefine artistic sensibilities in modern art history”. – Chengcheng Jiang via TIME. Photo: Raid on the White Tiger Regiment, 1971. (Photo by Zhang Yaxin/Courtesy See+ Gallery, Beijing)

Long-tailed mayflies (Palingenia longicauda) at Tisza river near Tiszainoka 135km (84 miles) southeast of Budapest, June 23, 2013. Millions of these short-lived mayflies engage in a frantic rush to mate and reproduce before they perish in just a few hours during “Tiszaviragzas” or Tisza blooming season from late spring to early summer every year. (Photo by Laszlo Balogh/Reuters)

Artist Matthew Albanese creates amazing miniature landscapes made from sugar, chocolate and even bits of ostrich in his living room. All the models were painstakingly recreated in his living room, which he uses as his studio. Each gruelling piece can take up to as many as 700 hours to complete. Photo: A stormy version of “New Life 2” created by Matthew Albanese. (Photo by Matthew Albanese/Barcroft Media)