This picture taken on January 25, 2015 shows a participant taking part in an ice water challenge in Zhangjiajie, central China's Hunan province. Participants were required to stay in an ice pond, holding an ice block while eating ice-cream with an electric fan blowing at them. (Photo by AFP Photo/Stringer)

Everyone wants to get something for nothing - whether it's a lucky upgrade that means you can turn left when you get on a plane instead or heading off into the economy seats, or even getting a few extra features thrown in for free when you buy a new car.

As some of the sharpest businesses around, no-one understands this quite as well as casinos and that's why they all have a system that they call comps. It's short for "complimentary offers" and these are special treats specially designed to reward you for your loyalty to the casino in question. They're basically bonuses.

A woman walks past a giant Pac-Man in Tokyo's Shinjuku area, Wednesday, August 12, 2015. The three-meter (about nine feet and 10 inches)-tall Pac-Man and other video game characters, made of Lego bricks, were on display to promote the upcoming movie “Pixels”. (Photo by Ken Aragaki/AP Photo)

Nigerian fashion models are made up for their fashion show to promote ethnic fashion June 13, 2006 in Tel Aviv, Israel. The models said they hope to use the travelling show as a springboard to international fame, in the words of one, “to be the next Naomi Campbell”. (Photo by Uriel Sinai/Getty Images)

Raising a flag over the Reichstag is a historic World War II photograph taken during the Battle of Berlin on 2 May 1945, by Yevgeny Khaldei.

Judy, a black collie whose owner was killed by a train when trying to retrieve her after she slipped her lead. (Photo by Evening Standard/Getty Images). 17th December 1976

Mary McHugh mourns her slain fiance Sgt. James Regan at “Section 60” of the Arlington National Cemetery May 27, 2007. Regan, a US Army Ranger, was killed by an IED explosion in Iraq. (Photo by John Moore/Getty Images)

President Barack Obama with does the tango with a dancer during the State Dinner at the Centro Cultural Kirchner, Wednesday, March 23, 2016, in Buenos Aires, Argentina. (Photo by Pablo Martinez Monsivais/AP Photo)