Tyra Banks prepares to pose as she arrives at the iHeartRadio MuchMusic Video Awards (MMVA) in Toronto, Canada, August 26, 2018. (Photo by Mark Blinch/Reuters)

An Afghan vendor selling birds to be kept as pets wait for customers in his shop in Kabul on December 11, 2021. (Photo by Ahmad Sahel Arman/AFP Photo)

Alex Jones races in the second set of heats during the “T-Rex World Championship Races” at Emerald Downs, Sunday, August 20, 2023, in Auburn, Wash. (Photo by Lindsey Wasson/AP Photo)

A view of migrants on the beach at sunrise after a fail attempt to cross the Channel to the UK on a small boat, in Sangatte, near Calais, France on August 10, 2023. (Photo by Pascal Rossignol/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

A man wearing a face mask as a precaution against the coronavirus, walks past in front of an advertisement of an opera performance outside of a theater in Seoul, South Korea, Wednesday, March 3, 2021. (Photo by Lee Jin-man/AP Photo)

A model, fashion detail, walks the runway at the GCDS show during Milan Fashion Week Spring/Summer 2019 on September 22, 2018 in Milan, Italy. (Photo by Andreas Rentz/Getty Images)