A member of the Edo Firemanship Preservation Association balances on top of a bamboo ladder as he performs a ladder stunt during the New Year's fire review conducted by the Tokyo Fire Department at Tokyo Big Sight on January 6, 2009 in Tokyo, Japan. The annual event, featuring various demonstrations of the latest firefighting and emergency rescue techniques, aims to promote the prevention of fire and disaster. (Photo by Kiyoshi Ota/Getty Images)

241543903 (a.k.a “Heads in Freezers”) is a numerical keyword associated with a photo meme that involves people taking pictures with their heads in the freezer & sharing them online. By tagging a series of image files with a cryptic number, a high level of search engine optimization can be easily achieved. As a result, typing “241543903” into image search engines like Google Images successfully yields pages after pages of pictures showing people’s heads in freezers.
In 2009, David Horvitz started the “Heads in Freezers” meme. Participants took photos of their heads in freezers, tagged them with “241543903” and uploaded them to social media sites like Tumblr.

Axel, a research prototype rover for exploring the Moon, Mars and other planets, is remotely driven over rocks as engineers from Jet Propulsion (JPL) and grad students from Caltech (California Institute of Technology) demonstrate its mobile over the steep and rocky grounds of the JPL Mars Yard on January 14, 2009 in Pasadena, California. The rover is capable of descending cliffs or into craters and returning by a cable tethered to its starting point. Development of the Axel rover is a point effort funded by NASA Exploration Systems Mission Directorate (ESMD) and lead by Principal Investigator Issa Newnas and Co-Investigator and Caltech professor of mechanical engineering bio engineering Joel Burdick. (Photo by David McNew/Getty Images)

Two of the first six “neighborhood electric vehicles” (NEV) to be leased by the U.S. Army are on display during an introductory ceremony at Fort Myer January 12, 2009 in Arlington, Virginia. The Army has leased 800 of the non-tactical NEVs with a goal of 4,000 vehicles by 2011. These NEVs are manufactured by the Global Electric Motorcars division of Chrysler Corporation. With a full eight-hour charge, the NEVs can traverse 30 miles at a top speed of 25-miles-per-hour. (Photo by Chip Somodevilla/Getty Images)

“Amphilophus citrinellus is a large cichlid fish endemic to the San Juan River and adjacent watersheds in Costa Rica and Nicaragua. In the aquarium trade A. citrinellus is often sold under the trade name of Midas cichlid. A. citrinellus are omnivorous and their diet consists of plant material, molluscs and smaller fish”. – Wikipedia

Photo: Two Midas Cichlid (lat: amphilophus citrinellus) fish are seen in an aquarium at Hellabrunn zoo on December 23, 2009 in Munich, Germany. (Photo by Alexandra Beier/Getty Images)

“La Tomatina is a festival that is held in the Valencian town of Buñol, in which participants throw tomatoes at each other”. – Wikipedia

Photo: A man sits in tomato pulp at the end of the world's biggest tomato fight at La Tomatina festival on August 26, 2009 in Bunol, Spain. More than 45000 people from all over the world descended on the small Valencian town to participate La Tomatina festival, with the local town hall estimating that over 100 tons of rotten and over-ripe tomatoes were thrown. (Photo by Jasper Juinen/Getty Images)

“The Personal Urban Mobility and Accessibility (PUMA) is an experimental electrically powered road vehicle created by Segway and adopted by General Motors as a concept vehicle representing the future of urban transportation. It operates on two wheels placed side-by-side, a layout that differs in placement from motorcycles which instead have their two wheels placed at the front and rear”. – Wikipedia

The Project P.U.M.A. (Personal Urban Mobility and Accessibility) prototype is displayed for the media April 7, 2009 in New York City. (Photo by Mario Tama/Getty Images)