“Kilauea Rules”. The most extreme place we put ours kayakers to paddle till now. Photo location: Big Island, Hawaii. (Photo and caption by Alexandre Socci/National Geographic Photo Contest)

The luxury Jetstar private jet, built in the seventies and retaining most of the original features which is now being used as a holiday let is seen in Redberth, Pembrokeshire, Wales, January 11, 2017. (Photo by Rebecca Naden/Reuters)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

The interior of a house is damaged after an earthquake in Imphal, capital of the northeastern Indian state of Manipur, Monday, January 4, 2016. Five deaths have been reported from in and around Imphal due to falling debris. Imphal has a population of 270,000, and people were jolted from their sleep and ran out of their homes in panic. (Photo by Bullu Raj/AP Photo)

Mulan Jamilah, a 6-year-old Bengal tiger and Abdullah Sholeh, 33, play in the garden beside their home on January 20, 2014 in Malang, Indonesia. Abdullah Sholeh of Malang, Indonesia is an Islamic student who has become best friend and a full-time nanny to the tiger.

The Elterwater quarry in Cumbria, North West England on June 12, 2023 which has now reached a water level that reveals a hidden heart shape in the stone. (Photo by Steven Lomas/Animal News Agency)