As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Invasion (laser girls) 2017. “I’m always thinking about my art practice, so any experience I have may spike a visual when I have an idea in mind. An example is that, when I was thinking about the Invasion series, I was inspired by Alfred Hitchcock’s movie The Birds (1963). I love Hitchcock’s other movies and have been contemplating a series based on Rear Window (1954). I also find inspiration outside the cinema in music clips and magazines”. (Photo by Michael Cook/Perimeter Books)

This project features a house covered (inside and out) with thousands of round mirrors that makes it nearly camouflaged. The round mirrors have different shapes and size because each one was handcut by the artist. Visitors are in for a unique experience when the mirrors interactive with nature, glistening as it reflects sunlight while gently flickers when the wind blows.

This huge male orangutan is having a right old laugh as he squints his eyes and shows his huge teeth. The orangutan, called Bimbo, was relaxing on a platform around 5m high in his enclosure when he broke out into a laugh. But his happy smile soon disappeared when another orangutan came over to see what was going on. Bimbo – the only male in the group of five apes at Leipzig Zoo, in Germany - appears to be laughing in much the same way as a human would. (Photo by Martina Radtke/Solent News)

In this Wednesday, March, 5, 2014 photo, Afghan female boxers practice at the Kabul Stadium boxing club, Afghanistan. The women, who are 18 and older, don't have much more than determination, and a trainer who runs them through their paces, watches as they spar, corrects their technique, tells them when to jab, how to protect themselves, when to power through with a left and then a right. (Photo by Massoud Hossaini/AP Photo)

Three Japanese tourists had to abandon plans to drive to Stradbroke Island off the Queensland coast when their hire car became bogged in mangrove mud, on March 15, 2012 near Stradbroke Island, Australia. (Photo by Chris McCormack/Fairfax Media).

Cattle are the most important way of livelihood for the Karamojong: they provide milk, meat, blood and money when sold, Karamoja, Uganda, February 2017. (Photo by Sumy Sadurni/Barcroft Images)

«Little Red Riding Hood». “The moment I pulled this sweater out of the drawer for Frankie I knew what I wanted for my picture today. I envisioned the look, the style, and the composition. When working with a 2 year old it is never easy to actually get the shot you want, especially when they decide to skip nap time. But I really like how this one turned out” – Rich. (Photo by Rich)