US actress Alexandra Daddario attends the “Baywatch” Photo Call in Berlin on May 30, 2017 in Berlin, Germany. (Photo by Splash News and Pictures)

Aymara witchdoctor Ricardo Quispe, also called “Lord of the Lake”, throws coca leaves during a ritual to predict the future, at the witches market of El Alto, on the outskirts of La Paz, December 31, 2014. Dozens of witch doctors tend to a warren of stalls in El Alto, making offerings to give thanks, to promise luck at work or in love, or to call up spirits and banish curses at the end of the year. (Photo by David Mercado/Reuters)

Sergio Valverde Espinoza, a Catholic priest of the Cristo Rey church who modified a popular song called “Sopa de Caracol”, or Snail Soup in English, gestures during a Mass in San Jose, Costa Rica, Sunday, May 2, 2021. Valverde changed the song's lyrics to a message calling for the use of face masks and care during the pandemic. (Photo by Carlos Gonzalez/AP Photo)

As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

While vacationing on the Maldives Islands, Taiwanese amateur photographer Will Ho stumbled onto an incredible stretch of beach covered in millions of bioluminescent phytoplankton. These tiny organisms glow similarly to fireflies and tend to emit light when stressed, such as when waves crash or when they are otherwise agitated. While the phenomenon and its chemical mechanisms have been known for some time, biologists have only recently began to understand the reasons behind it. Photo: Bioluminescent phytoplankton washes up on Maldives beach. (Photo by Will Ho)

The tempestuous stellar nursery called the Carina Nebula, located 7,500 light-years away from Earth in the southern constellation Carina. (Photo by Reuters/NASA)

People walk near to a motorcycle ride called “Caravan of Terror”, in Caracas, Venezuela on October 29, 2022. (Photo by Leonardo Fernandez/Reuters)

Audrey Tautou poses at a photo call during The 66th Annual Cannes Film Festival at at Palais des Festivals on May 14, 2013 in Cannes, France. (Photo by Valery Hache/AFP Photo)