As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

Revellers head out in Leeds city centre, which has one of the country's highest infection rates on October 11, 2020. Cities in northern England and other areas suffering a surge in Covid-19 cases may have pubs and restaurants temporarily closed to combat the spread of the virus. (Photo by NB PRESS LTD/The Sun)

These stunning photographs may look like alien planets, but they are actually satellite images of planet Earth. Commercial satellite company DigitalGlobe recently released the images as a way of highlighting the incredible detail of their imagery – the highest-resolution commercial satellite imagery in the world. Some of the images – taken above Afghanistan, Algeria, Peru, Russia and the United States – look more like abstract works by Mondrian than segments of the globe. DigitalGlobe, based in Westminster, Colo., launched its first satellite in 1999 and currently has four in operation. Here: Trementina, New Mexico. (Photo by DigitalGlobe/Caters News)

Corey Arnold is a fine art photographer and a commercial fisherman, working the stormy waters of the Bering Sea by Alaska. His latest work documents life in this remote wilderness, both at sea and on the shore, capturing trawlers, foxes, eagles and the grandeur of the scenery. “Aleutian Dreams” can be seen at Charles A Hartman Fine Art in Portland, Oregon, until 27 May. Here: “Roadside Friend”. (Photo by Corey Arnold/Charles A. Harman Fine Art/The Guardian)

Somali women sing as they celebrate the election of President Mohamed Abdullahi Mohamed in the streets of Somalia's capital Mogadishu, February 9, 2017. This election is important because it may establish a pattern of peaceful change of government as well as continue to grow Somalia’s institutions especially for a country that has not heard a stable government for more than two decades. (Photo by Feisal Omar/Reuters)

A woman dressed in traditional costume smiles at the Royal Plaza, as interest for historical clothing rises within the country, in Bangkok, Thailand April 6, 2018. (Photo by Soe Zeya Tun/Reuters)

X Factor and Celebrity Big Brother starlet Chloe Khan is seen working up a sweat at her luxury home on August 30, 2016. The CBB star squeezed into a pair of super-tight leggings and a teeny crop top for a very public workout. She may be a self-made millionaire, but life wasn't always so good for Chloe Khan. The Celebrity Big Brother star, 25, has revealed she was brought up in poverty as a child in Wakefield, West Yorkshire, UK. Chloe lived with her mother on a council estate before she auditioned for the X Factor and became a playboy model. (Photo by Palace Lee)