As these Cafe Taina Coffee ads explicitly assert, there are "times when sleeping is not an option."
Executed by Giovanni + Draft FCB, this animated advertising campaign captures two situations in which awareness is of necessity: when you're trapped in a jail cell with a large creepy inmate, and when a fellow castaway is equally prepared to resort to cannibalism as you are. It's very lucky that the cartoon characters in the Cafe Taina Coffee ads had a bag of the grind handy, or one tired blink may have been their last.

“Sky burial or ritual dissection was once a common funerary practice in Tibet wherein a human corpse is cut in specific locations and placed on a mountaintop, exposing it to the elements or the mahabhuta and animals – especially to birds of prey. The location of the sky burial preparation and place of execution are understood in the Vajrayana traditions as charnel grounds. In Tibet the practice is known as jhator, which literally means, «giving alms to the birds»”. – Wikipedia

Photo: A burial master chops bones of a body to feed vultures during a celestial burial ceremony on April 19, 2006 in Dari County of Guoluo Prefecture, Qinghai Province, northwest China. Celestial burial is a traditional funeral of Tibetan people, which began in the 7th century. (Photo by China Photos/Getty Images)

Gdańsk is a Polish city on the Baltic coast. The city's professional football club is Lechia Gdansk. Founded in 1945, they play in the Ekstraklasa, Poland's top division. The European Football Championship will take place in Gdansk 2012.

Photo by: Sludgegulper ; Source: Flickr

“Annelies Marie “Anne” Frank (12 June 1929 – early March 1945) was one of the most renowned and most discussed Jewish victims of the Holocaust. Acknowledged for the quality of her writing, her diary has become one of the world's most widely read books, and has been the basis for several plays and films”. – Wikipedia

Photo: Childrens watch the wax figure of Anne Frank and their hideout reconstruction at Madame Tussauds on March 9, 2012 in Berlin, Germany. (Photo by Andreas Rentz/Getty Images)

A goose sits atop eggs in a flower bed on the Wisconsin Ave. bridge, Friday, April 19, 2013, feathers ruffled in the cold blowing wind and snowflakes. The goose is near to the statues dedicated to Gertie the duck who made international news when she built her nest next to the same bridge in 1945 and captured the attention of Milwaukee at the end of the war. A statue commemorating “Gertie the Duck” sits on the other side of the bridge. The goose has several eggs she is sitting on. (Photo by Mike De Sisti)

Adolf Hitler (1889–1945), leader of the National Socialist German Workers' Party (NSDAP), strikes a pose for photographer Heinrich Hoffmann whilst listening to a recording of his own speeches, 1925. After seeing the photographs, Hitler ordered Hoffmann to destroy the negatives, but he disobeyed. (Photo by Heinrich Hoffmann). P.S. All pictures are presented in high resolution.

In this aerial view the officers' building and an auditorium stand at the former Soviet military base on January 26, 2017 in Wuensdorf, Germany. Wuensdorf, once called “The Forbidden City”, was the biggest base for the Soviet armed forces in communist East Germany from 1945 until the last Soviet troops left in the early 1990s following the end of the Cold War and the reunification of Germany. (Photo by Sean Gallup/Getty Images)

Former Soviet President Mikhail Gorbachev as he bids the last farewell to his wife Raisa Gorbacheva during the funeral ceremony in Moscow, Russia, 23 September 1999 (reissued 30 August 2022). According to a Moscow Central Clinical Hospital statement, former Soviet president Mikhail Gorbachev has died at the age of 91. As a supporter of the de-Stalinization programs of his predecessor Nikita Khrushchev, Gorbachev initiated numerous reforms during his tenure. He signed a nuclear arms treaty with the United States and withdrew the Soviet Union from the Soviet-Afghan war. His policies created freedom of speech and press, and decentralized fiscal policy planning and execution to increase efficiency. Gorbachev was the last leader of the Soviet Union, overseeing Russia’s transition from one party rule to fragile democracy. (Photo by Sergey Chirikov/EPA/EFE)