A customer shops at an Alibaba rural service centre in Jinjia Village, Tonglu, Zhejiang province, China, July 20, 2015. E-commerce growth in the countryside now outpaces that in major cities, though fewer than one tenth of online purchases made on Alibaba platforms were shipped to rural areas in the first quarter of this year. Alibaba estimates the potential market at 460 billion yuan ($74 billion) by next year. (Photo by Aly Song/Reuters)

Spectators in Moscow were treated to the site of humorously designed makeshift aircraft plunging into the Muskova River during the Red Bull Flugtag Moscow 2011 competition. 38 teams took part at the Flugtag – which means “flying day” – a competition in which teams in fancy dress attempt to pilot human-powered, home-made flying machines off a six-meter-high platform into water.

Photo: A makeshift aircraft plummets into the Moskva River during the Red Bull Flugtag Moscow 2011 competition. (Photo by Sergei Karpukhin/Reuters)

Chinese women run with a ball on a snow covered field in Shenyang in China's northeastern Liaoning province during International Women's Day on March 8, 2018. International Women's Day is celebrated on March 8 every year and commemorates the movement for women's rights. (Photo by AFP Photo/Stringer)

British Alex Yee looks exhausted after the men's individual triathlon race at the Paris 2024 Olympic Games, on Wednesday 31 July 2024 in Paris, France. (Photo by Tom Jenkins/The Guardian)

China perform during the mixed team free preliminaries on day seven of the Doha 2024 World Aquatics Championships at Aspire Dome on February 8, 2024 in Doha, Qatar. (Photo by Clodagh Kilcoyne/Reuters)

Women take part in a rally called “March of Whores” to protest against discrimination and violence against women on International Women's Day in Bogota, Colombia, March 8, 2016. (Photo by John Vizcaino/Reuters)

Girls dressed in “Hanfu”, or Han clothing, prepare for an event to mark the traditional Qixi festival, the Chinese equivalent of Valentine's Day, at a park in Beijing, China, August 7, 2019. Chinese for “Han clothing”, “Hanfu” is based on the idea of donning costumes worn in bygone eras by China's dominant Han ethnicity. Some of the most popular styles are from the Ming, Song and Tang dynasties. Hanfu enthusiasts doubled to two million in 2018 from a year earlier, according to a survey by Hanfu Zixun, a popular community account on the Wechat social media platform. (Photo by Jason Lee/Reuters)